KNRS to Simulcast??

[Timmy]

All Access is reporting a simulcast may begin very soon on 105.7 I hope they can get more local programming in line first!

Link to story (registration required)

Your thoughts??

[CAwasinNJ]

Zzzzzz.

The "KNRS on 105.7" story has been floating around for 5 years now. It's getting a little long in the tooth. No way Clear Channel is flipping 105.7 now unless they're intentionally trying to drive the station into the ground (and they aren't). There are a few reasons for that. One, the Preciosa format has only been there 6 months. There's no way that's enough time to judge a station's success. Two, there's no way KNRS would be moving permanently to FM. They haven't got anything to put on the AM. So why would you give the website as only talking about the FM frequency? That's just stupid. Three, All Excess missed half the story. CC registered 1059knrs.com as well. That frequency isn't going to happen for years.

Bottom line, La Preciosa isn't going anywhere yet. Come the new year, maybe. Not now.

[radiorelic]

NO Way? This general release went out to advertisers on Monday Afternoon 7/27... It's a done deal.

On Monday August 3, 2009, 570 AM KNRS will also be heard on 105.7 FM. Attached is an information sheet that will help answer questions.



The station will simulcast all programming for a period of 45-60 days. At that time all existing KNRS programming will be heard exclusively on 105.7 KNRS-FM and a new station will be launched on AM 570.



All programming on KNRS will remain the same, and the move to a full market class “C” FM signal on Farnsworth Peak, provides KNRS better coverage in Utah, Tooele and Summit Counties for our advertisers’ messages.



Attached is an information sheet that will help answer questions. Additional information will be sent as it becomes available and I will be calling you in the next few days to answer questions. In the meantime please call me if you have any specific concerns you would like to have me address.



Thank you for your business and I look forward to working with you as we make this exciting change.

[CAwasinNJ]

Figures. I go out on a limb and CC decides to make a dumb move just to prove me wrong.

Maybe I was right in my other assertion: CC is trying to drive itself into the ground. There's a reason this company is in so much trouble. I mean, what can they put on 570 that would make any sense? Another sports station? Couldn't be a music format, that would go on FM. All news? Very costly and would have to take on KSL. I don't get it at all.

[Terry]

570's new programming? Maybe they'll steal KLO's talk shows. Or maybe they'll do Spanish talk. Or maybe they'll move 105.7's current stuff to 570. I doubt that CC would try liberal talk again, or sports. And all news is just too expensive and KSL would be tough to beat. I'd guess they'll do something inexpensive, maybe another iPod of oldies. What I'd like to see is same day repeats of Rush, Beck, and maybe Savage and Ingraham thrown in for good measure.

[radiorelic]

From what I understand it's just going to be another talker of some sort. Interestingly, from what I have "heard" is that in "shopping" for product, they found a number of talk shows NOT currently on is SLC that have recently been optioned by someone else... so the extrapolation is that there is ANOTHER party that is working on another Talker..... well, well!

[moundofsound]

What's curious here to me is the timing of the change, not so much from the stand point of the FM but the AM. I'm not sure of the status of the of the signal upgrade for 570, but once that flame thrower signal gets turned on, the whole argument of better signal on the FM seems un needed. If you look at the predicted coverage of the 50K daytime signal, it will have no problem with market coverage (although I would probably have to concede typical AM building penetration issues, especially on the fringes of the metro.) In any respect, if they drop the simulcast CC is giong to have this giant (arguably the best daytime AM signal in the market) signal to fill with something

[seattlefollower]

Jul 29, 2009 21:18:52 GMT -7 moundofsound said:

What's curious here to me is the timing of the change, not so much from the stand point of the FM but the AM. I'm not sure of the status of the of the signal upgrade for 570, but once that flame thrower signal gets turned on, the whole argument of better signal on the FM seems un needed. If you look at the predicted coverage of the 50K daytime signal, it will have no problem with market coverage (although I would probably have to concede typical AM building penetration issues, especially on the fringes of the metro.) In any respect, if they drop the simulcast CC is giong to have this giant (arguably the best daytime AM signal in the market) signal to fill with something

The timing of the AM is to concede with the end of diary surveys and the start of "pre-currency" PPM's. Clear Channel will not have to worry about diary holders writing down "KNRS" when they were really listening to 570 AM (call letters TBD) etc.

*shrug*

Honestly, to me, this isn't news. I guess CC just wants to maintain a younger audience, and honestly, FM is the way to do that. So many people never press that "AM/FM" button to even learn what's there - that is why KSL's revenue has grown (although audience 12+ appears level) and Bonneville moved KIRO to FM in Seattle.

[radiorelic]

Relative to KNRS going 50K.. looks like there are issues in doing so from their current antennae site.... adding that much RF near the refineries is a potential hazard to the degree that the scuttlebutt is that they are postponing going with the boost to 50K....

As to the inherent incapability of younger folks finding the AM dial... What's on AM aimed at them??? And what do the numbers prove about it???
Comparing M-F 6a-mid Winter Cume 18-34 numbers (to minimize the BYU Saturday Football effect) Let's compare Winter 02 (before KSL added 102.7fm) and Winter 09

KSL
Winter 02 Cume 54200, Winter 09 Cume 64700
KNRS
Winter 02 Cume 24700 Winter 09 Cume 43500
KXRK
Winter 02 Cume 132700, Winter 09 Cume 86100


Some increase would naturally show because from 02 to 09 ARB had two or three population base increases that would grow overall cume in and of itself.

Look at those numbers, and consider that KSL has a 50K am and full power FM AND have definitely skewed the programming in the evening MUCH younger than before... And what has KNRS added in the interim??? Glenn Beck and Dave Ramsey...

About KXRK, the End isn't the factor it was in 02 (cume is half of what it was) KJMY is a factor now, and it's anybody's guess whether KBER/KHTB/KZZQ battle is affecting KXRK.

Anyway.. I know it's an old saw... about FM vs AM-younger vs older. There are also lot's of noise about how soon FM destroyed AM and they're usually off by 5 years at least... for example, KDOT 960am was beating KFMY 96.1 until 1983 or 1984.... KLCY 94.1 was really the first AC station aimed at adults on FM and it wasn't going till I think 1982 or 1983.... AM still ruled until about 1984..... Come on over I have ARB's going back to '82. About that, I'm not sure whether I'm bragging OR complaining!

[CAwasinNJ]

Relic, I think that would depend on how much space you have to store it all.

As for who's got the best AM signal daytime, I would say KSL's daytime beats the new 570 simply because it's non-d. Even KPCW(AM) is 50kw ND, but of course that turns into a pumpkin at sunset.

[dxstuboy]

Everyone quick, tune to 105.7, and be sure to LOL!

Right now, it has a computerized voice saying movie and song quotes, and giving a countdown until the flip happens. 2 days some odd minutes etc.

It also says a new radio station (we all know which one) will be there when the countdown reaches zero.

I thought it was a joke but its a funny way to end a station's life by doing this.

[seattlefollower]

Does that building ever have an original idea?

Right now, it has a computerized voice saying movie and song quotes, and giving a countdown until the flip happens. 2 days some odd minutes etc.

That is exactly how 97.1 FM became "97-1 KISS FM" instead of the (honestly, former great) KISN 97.

[Terry]

Radio Insight is speculating that 570 might flip to liberal talk. Didn't CC already try that with AM700 when it was theirs? Liberal talk might get 3 or 4 very vociferous listeners in Salt Lake.

radioinsight.com/570-knrs-salt-lake-city-to-move-to-fm/

In the meantime, it's fun to listen to HAL tweaking my brain, what's left of it.

[seattlefollower]

I would argue (of the 2 signals) flipping 570 to "liberal talk" would be smarter as the smaller audience will be willing to fight the AM signal drawbacks and the FM signal will reach the same listeners it already does for 570 if they do a good enough job of "moving" - which I guess they did with the 94.9/97.1 move.

Also, here is what La Preciosa said to say goodbye:

Gracias por el apoyo que nos dieron en La Preciosa.

Por razones de no obtener suficiente audiencia para continuar con nuestra programacion, tenemos el placer de ofrecer la programacion de La Preciosa por transmission de Internet. Porfavor haga click abajo para escuchar a La Preciosa, y gracias nuevamente por el apoyo.

[dxstuboy]

Roughly translated:

Thank you for listening to the Precious one.
Because we did not obtain a sufficient audience, we will continue the programming of The Precious on the Internet. Click the link to listen to The Precious and thank you for listening.

As far as 570 flipping to liberal talk, I'd like to see how it works. I wasn't here when they previously did it. It would sure get some people up in arms though.