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Post by CAwasinNJ on Mar 25, 2011 3:29:24 GMT -6
Not a lot that was notable, but there were a few surprises.
X96 has been trending up substantially over the last 3 months, gaining almost a full share both Holiday to January and January to February.
KOSY on the other hand is going the other way. It wasn't a big shock to see them drop off from the Holiday period to January, but they lost almost another full point Jan-Feb.
Assuming the reporting is accurate (always a dangerous thing), the addition of 104.7FM to The Zone's 1280AM resulted in a noticeable uptick in the combined ratings. That's surprising to me, especially considering the FM is a rimshot.
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Post by seattlefollower on Mar 26, 2011 0:36:31 GMT -6
According to Kerry (I listen to X96 on podcast a lot), "more people along the Wasatch Front tune into Utah's most trustworthy newsman" (Bill Allred) than anyone else. It sounds like it was a *very* good book for X96.
I am glad PPM is not ruining the long-form talk of Radio From Hell. I am still only hearing one song an hour, the "9 am potty break song." Anyone else?
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Post by dxstuboy on Mar 26, 2011 12:32:14 GMT -6
See I find that kind of thing funny, given I work in the industry. That's classic "9 AM Potty Break Song". If it ain't broke, don't fix it applies here too I guess.
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dspete
Silver Level Member
Listening to 102.5 KBBL with Troy McClure
Posts: 296
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Post by dspete on Mar 26, 2011 16:02:59 GMT -6
1320 KFNZ should of and could of put there signal on 107.5 since it's the flagship of Jazz. I know 107.5 is not the biggest boomer around but that would have been smart in my opinion...
Little to late now
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Post by dxstuboy on Mar 26, 2011 17:17:34 GMT -6
98.7 already carries Jazz games, but having KFNZ on FM may have improved their ratings a bit, guess we'll never know.
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Post by CAwasinNJ on Mar 27, 2011 0:40:09 GMT -6
Unless you were talking about pre-2008, they couldn't have done anything long term with 107.5. After Citadel ended up with KHTB 94.9 they needed to spin off one FM to stay under the ownership cap. The one they chose was 107.5, which is how it ended up going to EMF.
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Post by CAwasinNJ on Mar 27, 2011 0:49:40 GMT -6
Here's something interesting. I stumbled onto a different website that lists the Arbitrons, but this one separates simulcasts. ratings.radio-online.com/cgi-bin/rol.exe/arb101See KSL-AM at the top, where you'd expect? Ok. Now scroll all the way to the bottom of the page. See KSL-FM with a 0.1? I'm a little suspicious of those numbers, especially given that they have KSL-FM listed as owned by Clear Channel. Still, are the numbers really that skewed? It wouldn't surprise me if a large number of people still just tune into 1160 and don't care about the FM side, but that seems pretty extreme. If those numbers are correct, Bonneville should flip 102.7 to something, anything, tomorrow. |
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Post by seattlefollower on Mar 27, 2011 0:53:51 GMT -6
I think the link is in error and the 0.1 is for the "KSL-FM" aka "KSL Newsradio" online stream. At Radio-Info, they show it getting a 0.1, which would fit in line with what Arbitron was seeing in markets where online streams register in the ratings. www.radio-info.com/markets/salt-lake-city |
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Post by dxstuboy on Mar 27, 2011 15:29:01 GMT -6
It looks like according to that, flipping 101.9 back to "The End" was a smart move.
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Post by CAwasinNJ on Mar 27, 2011 19:26:35 GMT -6
It looks like according to that, flipping 101.9 back to "The End" was a smart move. I think flipping from the Generation X format to anything would have been a good move. It had 6 months to try to generate some kind of a following and it was pulling a 1 share. Even the rimshot FM's were beating it. |
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Post by seattlefollower on Mar 28, 2011 9:21:15 GMT -6
According to AllAccess, no stations are trending "down" in February, and X96 did *very* well, even trending up in P35-64 of all demos. According to the site, they were #1 in all "P" categories (keep in mind, breaking between men and women can make different results). According to the site they are tied for #1 overall with KSL P6+.
The CHR stations continue to do well, as they do in other PPM markets - P18-34.
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