Horrible voicetracking on Jack

[thebaldone]

The key to phoners is to make them short... to the point... even where they just ask a question relevant to what you are plugging...

How would the Leno/Conan/Letterman show be without the audiences reaction? Thats how you should focus. I've been to 3 tapings of the Tonight Show with Leno and they tell you when to applause, they tell you when to be loud and clap... DJ's should be instructing their listeners to do that... AND the DJ should never put someone who doesn't sound decent on the air. WITH audience involvement, you get more loyalty and create memories if anything. Just now I listened to two Journey songs on lastfm.com... I think that was the url... anyway, those were the songs I wanted to hear and the radio wasn't going to play them, I know because I wouldn't be able to reach anyone at the station... BUT what if I could? What if I could at least get one on the radio because I talked to a real human... What if I not only heard my song but the DJ surprised me with playing part of my phone call to introduce the song... Thats exciting for someone in and out of radio.

I do have a pet pieve... how do you spell that?? ... and that is when DJ's ONLY play requests from the listeners... you gotta mix it up. Tonight I had two calls about commercials/promos I played... One was about the water slide opening up and hiring life guards... the other was about a new dance club for teens... What if I was recording the caller just asking, "hey, I heard your promo about the water slide re-opening... thats cool! and I heard they are hiring life-guards... what is the # for that?? "

I would then answer with 848 9393, or whatever the number was and remind the audience again of the grand opening... ALL over the intro of a hit song... you do it right, you can do that in :11 seconds. People have it in their heads that someone is answering the phone and their question. BAD ME for not recording those calls!!!!

[thebaldone]

I love radio, and radio is not dead! Try a small market sometime.

[henry]

Jul 16, 2009 21:34:24 GMT -7 CAwasinNJ said:

Bri, there's only one thing I can disagree with you on. That's playing phone calls. I don't see the upside and there's a lot of downside. The people who call in aren't professionals. They sound awful because they don't know how to present an opinion clearly. You've got to get in and out to have that be successful. And worst, the sound quality on phone calls is going downhill. It's going to sound like crap on air. If you want to do something like that, make it a small soundproof booth at one of your station events where you can have a controlled environment to let people make their own promo for the station.

Other than that, I think you've got it.

I agree with Brian.

One listener call can make some a fan for months. Maybe years.

To Christmases ago, I was listening to LBC 97.3 in London (their British talk radio, which is refreshingly apolitical). I was frustrated with their callers trashing on U.S. hospitals, so I wrote in an e-mail.

They read it! Promptly, too! I'm thrilled!

I now am a fan for life, and I tune in at least once a week for 30-40 minutes a pop. I know I'm not a great target for British adverts since I'll never shop at Sainsbury's ... but hey, a listener is a listener.

Listener calls = GOLD

[CAwasinNJ]

I think we're talking two different things, so I should clarify. I was thinking the calls where you run a sweeper saying "Call 555-KLMN and tell us what you think!" then air the comments on air. Those almost inevitably suck. What you're talking about I hadn't thought of, and that I think can work if it's well executed and you know what you're doing. I think you qualify there Bri.

[seattlefollower]

Jul 16, 2009 23:08:31 GMT -7 thebaldone said:

I love radio, and radio is not dead! Try a small market sometime.

Must have to be pretty small. Eastern Idaho's radio stations/formats are homogenized and terrible, perhaps with the exception of KZDX Burley.

[thebaldone]

All but one in Vernal is... I guess you just have to have found the owner with the right mindset.