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Post by CAwasinNJ on Jul 7, 2009 21:26:18 GMT -7
Is there any more horrible voicetracking than on Jack middays? It's absolutely awful. It's blinding obvious to almost everybody that there are multiple segments being strung together by computer to make a single segue. If this is the most Simmons is going to commit to they should just go back to the canned liners from Howard Cogan and leave it. If they're really going to voicetrack, at least have it sound plausibly real.
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Post by dxstuboy on Jul 9, 2009 0:39:14 GMT -7
Not to mention, several times I have heard the announcer announce the wrong song, and when its over, the real song will play. Bad Bad BAD!
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henry
Silver Level Member
Posts: 319
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Post by henry on Jul 9, 2009 20:34:04 GMT -7
I can't remember which traffic reporters they were, but I remember hearing the midday VT (Kari Steele from KOST in L.A.) announce traffic with a female reporter, only to hear a pre-recorded male traffic reporter intro himself as "I'm ______ with Jack traffic...."
Radio is dead.
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Post by CAwasinNJ on Jul 9, 2009 20:57:07 GMT -7
I'm not quite willing to go as far as saying radio is dead, but certainly some parts of it are and certain other parts are on life support. One big problem is that a lot of the upper management types have no clue how to do radio and they aren't willing to hire people who do. Look at how many decisions are being made by private equity companies and business school jocks who don't care what their industry is as long as it makes something that makes them money. Radio isn't a turnkey operation and CEO/Financialwunderkind John Q Smith wants it to be. That's one good thing I see about the current financial meltdown among the megaowners. To right the ship, a lot of stations are probably going to get sold. Hopefully the industrial turnkey types will have learned their lesson and actual radio people will get to step in. Radio has a place and it always will. It's too good an idea not to. It's cheap and easy to reach a huge group of people. Even better, in times when the audience wants a sense of community, radio can deliver it with excellent results. To drift further off topic, the passing of Michael Jackson was a great example of that. I've heard reports from around the country on how radio served to link people together in their time of sorrow. TV could do it if it wanted to, but generally doesn't. Radio is pretty much the only other mass medium in a position to be effective that way.
Radio just needs to trim the fat, get back to what it does best and make the effort to put out a high quality product. The days of just throwing stuff against the wall and hoping some of it sticks are gone. Those that keep trying are going to fail.
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Post by thebaldone on Jul 12, 2009 21:36:29 GMT -7
Salt Lake City Radio is Dead.
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Post by Timmy on Jul 13, 2009 10:59:54 GMT -7
Well, all y'all.... what's the solution?
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Post by seattlefollower on Jul 13, 2009 13:07:07 GMT -7
*sarcastic* the solution is song tagging...
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Post by dxstuboy on Jul 13, 2009 20:06:33 GMT -7
Stop playing the same song every freaking hour...cough...KBER.
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Post by CAwasinNJ on Jul 13, 2009 20:37:26 GMT -7
How about making radio more than just a jukebox? I think jukeboxes are fine, but they aren't going to attract a loyal following. Give me a reason to choose Station A over Station B. Look back at the heyday of Top 40 radio. The big stations generally had personalities that you connected with. When was the last time you connected with a personality on radio? I'm guessing it was a while ago.
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Post by Timmy on Jul 14, 2009 5:15:18 GMT -7
*sarcastic* the solution is song tagging... FETCH YES!!! |
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Post by thebaldone on Jul 15, 2009 17:17:52 GMT -7
I consider myself radio passionate. I consider myself a great thinker, a potential great programmer and my goal is to own a radio station someday. Now that you have had a laugh, here is my opinion on how single stations can save themselves.
Go the extra mile! Too many stations won't attend community events unless the money flow is there. You can do wonders with being everywhere... get interns, get airstaff who loves the station they work for and have them out in the community.
--LIVE AND LOCAL... no not local music, but up on local events and out and about.
Also, don't worry about competition, or try to match them. Just be yourself and have your own unique personality. Who cares what everyone else is doing. If you have the right airstaff, the right programming and a driven sales team you can do wonders!
Update your website often, make it so traffic is regularly going there. Web only contests, key words, etc... you can't function these days unless you have a website. Also, allow text requests and PLAY REQUESTS! ...as long as it is in your format.
Don't make decisions based on what everyone else does... do what sounds right to you. Have a live airstaff, play phone calls, update sweepers often.
Song tagging?? No, have the Dj's front sell and back sell occasionally... NOT EVERY TIME, but enough so that people can hear who/what/etc....
Put on events, they don't always have to be huge, but make them fun. Concerts, etc...
I feel like I am being repetative, but interaction is the key... and making it more than just about the $$$ is a key to saving it. May not work in this day in age, but hell, I would do it for almost no profit.
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Post by thebaldone on Jul 15, 2009 17:21:02 GMT -7
CA... Good point, I can still name the lineup for the stations I listened to 10-15 years ago, but can I name more than just the morning show these days?? No. The radio person has to be connected with the listener....
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henry
Silver Level Member
Posts: 319
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Post by henry on Jul 15, 2009 20:15:32 GMT -7
Stop playing the same song every freaking hour...cough...KBER. But I love Ozzy's Shot in the Dark...!!! ;D |
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Post by CAwasinNJ on Jul 16, 2009 21:34:24 GMT -7
Bri, there's only one thing I can disagree with you on. That's playing phone calls. I don't see the upside and there's a lot of downside. The people who call in aren't professionals. They sound awful because they don't know how to present an opinion clearly. You've got to get in and out to have that be successful. And worst, the sound quality on phone calls is going downhill. It's going to sound like crap on air. If you want to do something like that, make it a small soundproof booth at one of your station events where you can have a controlled environment to let people make their own promo for the station.
Other than that, I think you've got it.
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Post by seattlefollower on Jul 16, 2009 21:53:24 GMT -7
If you want to do something like that, make it a small soundproof booth at one of your station events where you can have a controlled environment to let people make their own promo for the station. CityTV in Canada does that and I think it's a brilliant idea. I believe listeners make a small charitable contribution to activate the video 'talk back' booth. |
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