[Ratings] Dec 7 - Jan 3

[CAwasinNJ]

How did the Christmas race end this year?  Not surprisingly FM 100.3 won by a landslide, almost identical to last year.  My 99.5 came in second overall, but was down significantly from last year.  What I think is the combination of The Christmas Eagle (19 days) and Hank-FM (9 days) registered at what I would call pitiful.  (I say "I think" because the ratings only list KEGA and the calls changed on Dec 26 with the flip to Hank.)  Given that the ratings for 101.5 barely changed from the month before, it doesn't look like a particularly good showing for either format.  We'll have to see what the first full month brings for Hank.

Virtually every other station was down, which makes sense.  The one that most bucked the trend was Mix 105.1, which followed last month's large gain with a more modest but significant gain this month.  It probably doesn't make sense to try to analyze much given the Christmas Skew, so we'll have to wait for January's numbers.

I'm going to make a prediction.  The numbers for KSL and KNRS are going to start rising and will continue to rise through November.

[dspete]

UNDERSTANDING these are the holiday #'s
But I'm looking at the lower 2 stations 92.5 & 97.5
When 92.5 is down there with the streaming stations time to ask what's going on with hip-hop and or classic hip-hop could adding some EDM add to the cume? I know we are not the same demographics as The City of Angels or Atlanta ect.. and I do appreciate having variety on the dial and I have no idea or suggestions on how to make 92.5 better I mean they sound identical to Q100.5 in Vegas and that station pulls in the numbers but they also add EDM stuff in there mix....
Now on to 97.5 I'm thinking since JAZZ games are now free from overpriced pay tv and on OTA KJZZ has that taking some listeners from using radio to know watching on tv? Things that make you go HMMMM?

[CAwasinNJ]

As far as Urban stations go there's an even bigger difference than just comparing The Beat to Vegas' Q100.5. Vegas has 4 stations listed as Urban Contemporary plus a Hip Hop station and a Classic Hip Hop station. I'm not familiar with any of them so I don't know how they compare to The Beat or the defunct U92, but it sure seems like Vegas has a big appetite for that kind of music. The fact that the one station even remotely close to those formats is on life support says to me that whatever interest there is here is minimal. Anecdotally I can only think of one station that has ever done an all EDM format and that was years ago in Boston. The Beat could try it. It probably wouldn't hurt, but I have doubts that it would help. SLC and Vegas may not be that far apart geographically but obviously they are light years apart culturally. The big draw in Vegas is gambling and we can't even get a lottery here.

I too was wondering about the effect that the free Jazz games would have on 97.5/1280. (They're on both signals usually, right?) The two ratings periods that have the basketball season in effect for the entire 4 weeks are December and Holiday. Looking at this year compared to the previous two years there doesn't seem to be much difference. It's hard to tell though because even comparing 2022 and 2021 there was a difference. I'm not sure it matters though. The Smith Entertainment Group produces the games that are airing on KJZZ. I haven't even seen any reference to KJZZ when the games are on. I suspect that SEG is actually buying the air time on KJZZ and then selling the ad time themselves. If that's true, they wouldn't care which broadcast the fans are listening to since they get the ad money either way.

[CAwasinNJ]

And FM 100.3 had the highest rating (AQH share) of any station in a PPM market in the country.

radioinsight.com/headlines/264201/holiday-2023-12-7-1-3-nielsen-audio-ppm-ratings-top-50/

Considering how over-radioed this market is, that's even more impressive.

Last year after Christmas they kept much more of their holiday boost than they had in previous years. I wonder if that will happen again this year. I can't see why not.

[CAwasinNJ]

There's an interesting article on radio play by play at Radio Ink. (The ratings mention is in the first paragraph.)

radioink.com/2024/01/30/john-shomby-those-radio-play-by-play-folks-must-be-onto-something/

The article is about the 800 lb gorilla of US sports - football, but there might be some parallels to radio listening for Jazz games here. The gist is that NFL games on the radio get mind boggling numbers. I'm honestly shocked. I know the TV broadcasts get enormous numbers, but I didn't think radio would. We know the Jazz are big here. If the NFL can get crushing numbers for their games even though they're mostly on free TV also, it would stand to reason that the Jazz games could get at least decent numbers too. If they are, that doesn't say much for the rest of their schedule. Unfortunately all we get publicly are the Mon-Sun 6AM-Midnight numbers. I'd love to be able to subscribe and get the full breakdown but that would be too expensive.