Post by oldiesfunhouse on Jan 10, 2024 8:35:18 GMT -7
I was surfing the dial in the car last night looking for weather updates--KSL was running a BYU basketball game--and found that 94.1 KODJ has added an HD2 channel. It's called Magic. It's an interesting format. All the announcements are in Spanish, except the top of hour legal ID, but most of the songs are in English. I listened for about 20 minutes. They played three English songs, a Spanish song, then another English one. The song they were playing when I tuned in was Star Light Star Bright by Madonna. I heard Don't Stop Believing by Journey, All That She Wants by Ace of bass, a song in Spanish, then Break My Stride by Matthew Wilder. I'm guessing it's one of iHeart Radio's web streams. This was last night, Tuesday night, around 6 that I was listening. I haven't tuned in since so I don't know if it's still there or not. I checked KZHT, KNRS-FM, and KAAZ and none of them appeared to have an HD2 turned on. I wonder why iHeart has decided to get back into the HD2 game. Does KODJ have a translator anywhere that could be fed by this Magic channel? Or is there potential for one? I don't think there are very many empty spaces on the Salt Lake radio dial but ... Thoughts?
Post by oldiesfunhouse on Jan 10, 2024 13:25:52 GMT -7
It is definitely the same format. And the tagline, I believe, is the same too. “Tus Favoritas de Siempre”. My wife read me what it said on the display and I think it said that phrase. I'll try to tune in tonight on my way home from work. I only know enough Spanish to get me in trouble. The English part of the format sounds somewhat similar to what Easy 99.1 used to be, except that, instead of the 70 with the 80s, it's the 90s. There probably isn't any Carpenters or Barry Manilow on Magic.
It was there Wednesday morning and it's still there now. Adding an HD2 doesn't seem like it would be done by accident.
Based on what I've heard and what oldiesfunhouse listed it makes sense to me that a format like that would be on KODJ's subchannel rather than one of iHeart's other properties. It sounds like a classic hits format aimed at bilinguals. I've heard of this type of station in other markets (like what amanuensis said), and there is a certain logic to putting it on here. The market is about 16% Hispanic according to Nielsen. It makes less sense to me to put it on an HD channel. There are translators that relay KODJ to distant communities but nothing that I know of in the Salt Lake area itself, and there aren't going to be any chances to put a new translator on the air for a long time. Using an existing translator for this is possible but the only iHeart translator in the area I know of is 99.1 in Salt Lake that I think is still running Bloomberg Radio. They could try to buy K252DI/98.3 and drop the pointless 107.5 simulcast.
Post by oldiesfunhouse on Jan 11, 2024 8:45:57 GMT -7
I checked the WMIA stream while listening to KODJ HD2 last night. It doesn't sound like the same feed but the format seems to be identical. If somebody sees an article about this on one of those radio news sites, I hope they'll post it here.