[Ratings] Nov 9 - Dec 6

[CAwasinNJ]

(Sorry I'm late on this.  It's been a busy weekend.)

The first thing to take a look at is the Christmas music.  For reference: My 99.5 flipped sometime before this ratings period started; The Eagle flipped Nov 10, the second day of the period; FM 100.3 flipped Nov 17.

FM 100.3 won, of course.  Their jump wasn't as big as in years past but they were already so high that they actually had the best "December" numbers going back as far as my records go (2010).  They also had the 4th highest rating in the country.

My 99.5 got some love too and had an enormous jump.

In its waning days The Eagle did not fair well and went into a tailspin.  I was afraid of that.  They were oddly running a combination of non-country Christmas music that could be heard elsewhere mixed with country Christmas, but with a high amount of repetition.  FM 100.3 and My 99.5 had the straight ahead Christmas market covered, but even for listeners who waded through that to hear the country songs there were too many repeats too often IMO.

In other news, KODJ and Now 97.9 took big hits this month while Mix 105.1 jumped big.

Bob's slide last month was followed by a smaller slide this one.

Power 94.9/101.9 also took a slide.

And The Beat posted a decent percentage gain for the second month in a row.