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Post by seattlefollower on Aug 18, 2022 8:52:15 GMT -6
This one is pretty subtle so far - "X96" is playing some more music during 'radio from h--l' (not sure if this board censures that word). It used to be quite a 'benchmark' to hear both the sign on song that usually was related to some sort of music-related reason for the day, birthday or recent passing of a musician, etc. and then the secondary 'benchmark' at 9 am Mountain time for the "9 o'clock potty break."
Today I heard a 'throwback/classic alternative' mainstream cut with an introductory line about "remember when X96 sounded like this..." or something like that, in the 8 am hour.
The station is also running promos ahead of commercial breaks claiming they are now playing a deeper library with more 'library' cuts of artists and older music. "Alternative" has been in an odd position for some time, similar to "hip hop" in that there are now deep 1990s libraries available and not as many new artists with a clear 'non conforming' vibe from what is considered mainstream/charting music.
The company I work for has done something similar with its Triple A (one of the few remaining commercial ones nationwide), first starting out with playing more and more new music, including some 'pop' from artists like Billie Eilish or Harry Styles but have since now pivoted older and are spinning a few golds from bands like America or Simon & Garfunkel, etc. instead.
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Post by CAwasinNJ on Aug 19, 2022 15:35:53 GMT -6
Simon & Garfunkel on a Triple-A? That makes my brain cramp. (P.S. The word hell is fine. If you can say it on air it's OK here.)
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