FM 100 (point 3)

[amanuensis]

Nov 7, 2019 9:31:33 GMT -6 oldiesfunhouse said:

I don't know about the soccer games but, as far as the football, the reason those aren't aired on KUMT is because KSL radio has the exclusive over the air rights to BYU football and men's basketball games so, when those are on, KUMT has to air something else. Interestingly, KSL was running their special election night coverage on what they call their x stream on the internet.  That stream just simulcasts KSL's main signal most of the time, but they're able to cut in and do updates.  BYU had a basketball game that night and so on the x stream they were cutting in and doing election updates.  I remember one night, it was a major election night, they put the BYU game on KSFI, FM 100.3. (They really need new jingles over there.  They have them singing FM 100 and they just hired a woman to sing point 3 over the top of it and to me it sounds dumb because you can still hear the "dred" of FM one hundred at the same time she's singing three. Sorry.  Totally off topic but I've had that gripe for a while and needed to get it out to somebody.  I'm probably the only person who cares.)b

I sounded cheap to me, too.

Anyway, FM 100 no longer wants my demographic listening to them, so for the past couple of years, I have rarely tuned them in. So their jingles have not been bothering me.

[amanuensis]

I wish that the time limit to edit posts was longer. I just noticed a typo in my previous post. I meant to say, "It sounded cheap ...".

[drpepper]

Yeah they definitely seem to have shifted younger for the brief time i listened, listened to every signal for a bit the other day, after not listening for a while. i'm also not a fan of the .3, sure no doubt someone's brought this up before, i think it's been a part of their branding for like 10 years? crazy

[CAwasinNJ]

Continuation of the conversation fork in the KUMT thread in talkingutahradio.proboards.com/post/9268

[CAwasinNJ]

I agree that the tacked on .3 has always sounded like a bad patch job. When it was added however many years ago it was (10 seems about right) it sounded like a temporary thing and I figured it would be fixed with new jingles fairly quickly. Obviously that didn't happen and the more I think about it the more I think it was a conscious decision. The original FM 100 branding was there decades before they added the .3 and I'll bet even with the extended branding most people probably still refer to it as just "FM 100". There's also the problem of the website which is still fm100.com even though everything on the site has the FM 100.3 branding. In the end listeners know to set their radios to 100.3 and that's all that matters.

[oldiesfunhouse]

Websites definitely do create a unique bit of a branding issue for stations in the "100 block", or I guess spectrum would be the better word, of the FM band.  Stations in any other part of the band can say one o one five the Eagle dot com.  But if you're KYMV they have to say rewind one zero zero seven dot com.  You can't have a period or point in the middle of a wb address and if you said Rewind one hundred seven, that could be 107.  I guess the other part of the band where this issue would exist is 90 but I think KUER's website is just kuer..org or something similar.  And I don't think they've ever used point one in their branding.  It's been a while since I've listened to them but I think they just say KUER FM 90.  KRCL at 90.9 used to say 91 FM KRCL but I think they use their call letters for their website as well.  I don't think X96 or K-Bull 93 have ever used the point 3 in their branding and I think both of them are doing okay.  I remember, I think it was in the 90s, when AM stations started adding the 0 at the end of their frequency to their branding.  I happened to be living in Denver at the time.  They had News Radio 85 KOA, Nes Talk 63 KHOW, and Sports Radio 95 the Fan.  Those all right around the same time started referring to themselves as 850, 630, and 950.  I know in the late 80s in Salt Lake KTKK had a jingle that sang, "Talk Radio 63."  I remember KLUB 57 in Salt Lake when I was little also.  Maybe it was because the old radio dials didn't have the 0 at the end of the frequency and now all the digital dials do.  Sorry, I may have gone off topic again.  Maybe we should create a "random stream of consciousness" thread.

[David]

In the days before digital displays became commonplace, both AM & FM stations usually gave just a close approximation of their frequency, i.e. "FM 100". I have a bumper sticker for the original WDGY (now KTLK) station on 1130 AM, and below the call letters it says "Radio 11". That was close enough in the analog days, but with today's digital displays, a 30 kHz deviation wouldn't work very well to promote a station.

[henry]

To your point, David: Two real-world examples still in effect

Kiss 108 in Boston (107.9)

KS95 in Minneapolis (94.5 FM!)