Summer Arbs out

[CAwasinNJ]

New ratings FINALLY.

KSL AM/FM is still on top 12+, but took a nasty hit. That's a surprise, given how much attention the Presidential race has gotten. KNRS had somewhat of a bump up, but they bounce up and down like a yo-yo. KLO had a decent gain. At the expense of KSL?

KODJ took a nasty hit too, almost halving their 12+ share from the previous quarter. Ouch. Granted, the previous quarter was unusually high and this one is unusually low. Still, the folks at CC are probably not dancing on clouds about it.

The End took a nasty hit too.

My Country is still going nowhere fast. I suspect Clear Channel is starting to ponder the future of the station.

Jack and Movin' are still near the bottom. Both are Flavor Of The Month formats and they've used up their shelf life. If they were cats I'd say their lives are almost used up. The Eagle is right there with them, but at least they have history of doing better. Eagle might be spared.

KSOP AM & FM are still MIA, apparently not subscribing. KDUT, KBMG and KTUB are all missing too. Maybe Bustos bailed on their subscription too? I don't think all three would have that sharp a decline in ratings.

[David]

What I'd like to know is what happened to KDYL. They haven't shown up in the last three or four ratings periods, so did they stop subscribing to Arbitron as well, or did their remaining audience tune out when the station made the format switch to "true oldies"? Seems to me that KDYL always used to show up near the bottom of the ratings until recently.

[seattlefollower]

David, I know that PPM is supposed to make Arbitron even MORE expensive. Unless KDYL somehow rocketed into the top 5-10 in a major demo (18-34, 25-54), which is unlikely, there wouldn't be much reason for them to pay to continue subscribing. That's how a station gets on most national/regional ad buys.

I know that direct clients generally just need to see results. If a client is getting good frequency and response from KDYL, I think testimonials and other examples of success would generate just as much interest for continued and additional direct business.

I wish anyone with more info. (local agency or sales management) would post some figures here from time to time. I think Miller Kaplan does a report for this market - it would be interesting to see which stations are up and down from a year ago and what kind of revenue any of them generate.

[CAwasinNJ]

I like KDYL's oldies format, but oldies is definitely skewing older. 25-54 I could see, but 18-34, not really. (P.S. "true oldies" is over on 860. 1060 is "real oldies" which was the same name Simmons used on 1660.)

I've wondered about subscriptions to the Arbitron numbers, but apparently they aren't very forthcoming about the actual cost. You have to call. Hmm. Maybe "if you have to ask you can't afford it" is accurate here? Anybody have any idea what the costs might be.