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Post by CAwasinNJ on Jun 10, 2016 2:59:59 GMT -6
This time Now 97.9 ended up on top. Quite a ways from the previous Breeze format that struggled for a long time.
KSL also had a notable dropoff. News/talk can also be cyclical, so we'll see there as well.
ZHT continues a notable dropoff. Sometimes that's the curse of being a CHR so we'll see, but......
This was the first full ratings period for Mix at 105.1 (and I'm noticing still a LOT of billboards around town.) It's making a noticeable move upward. How much of this is the signal upgrade and how much is the ad blitz? We may never know but does it really matter?
And after making me wonder for a bit, KSOP(AM) has remained very consistently good for several months now and this month tied with two rimshot *FM* music stations. (KSOP-FM of course continues to do very well also.) They've got something there. I think they've got to be looking at some way to go to FM before somebody else beats them to it. This can't be going unnoticed.
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Terry
Silver Level Member
Posts: 488
Usual Listening Area: east Murray
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Post by Terry on Jun 10, 2016 16:48:15 GMT -6
I notice that KENZ 94.9 has been missing from the ratings (at least at radio-online.com). I guess they got terminally confused when they swapped formats with KHTB 101.9. Or am I confused?
I think that part of KSOP-AM's success if due to having country music on that same frequency for many years. It surprises me that so many stations change formats every year or two.
Cumulus ought to flip one of their 3 low rated full power FMs to country oldies. But they won't. It's too obvious. Maybe KSQN 103.1 could benefit with country oldies. Or one of 'em could arrange to just simulcast KSOP-AM.
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Post by David on Jun 11, 2016 1:20:55 GMT -6
Besides the fact that KSOP-AM has been the only classic country station in the Salt Lake market for several years now, I've noticed they play a wider variety of classic country than KWLW (now KALL 700) or KKAT-AM ever did. I've heard songs on KSOP that go all the way back to when the station first came on the air in 1955, so I'm not hearing the same 150-200 songs over and over again. I like that. I also remember Christopher John mentioning in one of his recent posts that the station's antenna and tower had been overhauled at considerable expense, and since the overhaul I've noticed the station has a much stronger signal both day and night. A better signal usually translates into more listeners, especially if a station is airing a wider variety of music.
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Post by CAwasinNJ on Jun 11, 2016 4:09:33 GMT -6
Nielsen Audio has been very confused by callsign and format changes (and even ownership changes) for a very long time now. I don't expect that to change. I would hope that the "books" that actual customers get have more detailed information about what they're looking at than the public data so those problems are more or less irrelevant to those who really matter.
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