Radio Folks Hiring their Friends

[seattlefollower]

Why do people in the biz always hire their friends to their companies? I realize this is not unique to radio but seems to be extra prevalent. For example:

ALPHA MEDIA Top 40 KBFF (LIVE 95.5)/PORTLAND, OR taps AMANDA “ICE” HABROWSKI for nights (weeknights M-F 7p-mid). She's incoming from ADAMS RADIO Top 40/Mainstream WJFX (HOT 107.9)/FT. WAYNE.

Who happened to be hired by KBFF program director,

L&L BROADCASTING has named PHIL BECKER VP/Programming; he will also oversee Top 40 KBFF (LIVE 95.5)/PORTLAND. BECKER is a 20-year broadcasting veteran who most recently was Co-owner/GM of OASIS RADIO GROUP/FT. WAYNE, IN.

This is not the only example I've seen in a smaller-size broadcaster and it seems part of why we keep seeing the same talent stay in a market but move from group to group over the years.

Thoughts?

[CAwasinNJ]

It depends on the circumstance, I think. If you hire a friend because that friend is a good fit and would work well in that position, then I don't see a problem. I know a couple of people I would hire if I owned a station for that reason. You know they're good and you want to hire someone who will be good, so it works great. If it's someone you hire just because they're a friend and that's their only qualification, that's a problem and a dumb business move. No idea which is more the case in the example you gave.