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Post by CAwasinNJ on Sept 22, 2008 21:10:59 GMT -7
Who do you think the next station to flip will be, and what would you flip it to?
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Post by Timmy on Sept 23, 2008 6:44:12 GMT -7
KBZN.. Umm, yeah why not? Country!
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henry
Silver Level Member
Posts: 319
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Post by henry on Sept 23, 2008 14:00:11 GMT -7
105.7
Pure dance!
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Post by CAwasinNJ on Sept 23, 2008 20:39:39 GMT -7
105.7 is doing better than it has for a long time, and it's not even a year old yet. Don't see that flipping. Dance is a possibility, but not at that location. I'm not sure what's going on over at Capitol, so anything goes.
What about some of the AM's? There are a bunch of Spanish language stations, none of whom ever show up in the ratings. Are they buying ratings, not showing up above the line, or both?(I'm specifically thinking of KSVN/730, KTUB/1600, KBJA/1640 and the relative newcomer KXOL/1660. Did I miss anyone?)
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Post by dxstuboy on Sept 23, 2008 22:32:21 GMT -7
I predict KTUB 1600, or KMRI 1550. What about KLLB? KUTR did pretty good in the ratings, didn't it? If not, I'd like to see it tank too, IBOC sucks.
I see more chance of an AM station hitting bottom then I do an FM, but for fun I too think that KBZN will go down. Its a dying format, in my opinion.
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Post by seattlefollower on Sept 23, 2008 23:25:51 GMT -7
KSVN was one of the first Spanish stations in the country. I'm assuming that somehow they are able to keep a steady stream of ad. dollars and have the heritage of an established audience. If Arbitron keeps up leaving their top recruiters on the PPM gig, I doubt we'll see a very good Spanish-language sample here in a long time.
Bustos really has done some good work with bringing in FM music stations though. Is it still "Magia" on 106.1? They've been kicking that for "Ke Buena" in a lot of other markets. I think they officially canned "Recuerdas/La Romantica" as well (former AM 1600 incarnations).
Obviously AM 820 has flipped so they can't be the "next" but at some point 10-10 AM will be Catholic-based broadcasting and not BBC World Service.
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Post by CAwasinNJ on Sept 24, 2008 22:11:01 GMT -7
If I'm remembering correctly, KUTR did show in the ratings once just after the format flip from female talk to LDS. I don't think it's been back. That one time it just barely made it. In other words, the ratings were lousy.
Ke Buena started on 1600 late last year or early this year, I believe. I suppose they could move that to FM, but I think La Gran D and Magia are more important to be on FM than Ke Buena is. Older demos work better on AM than younger ones.
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Post by dxstuboy on Sept 25, 2008 1:53:20 GMT -7
So when 1010 flips will that mean there will be competing religious stations in the valley (except for 1510). I've noticed that religious AMs hardly ever show up on arbitron mainly since they are (hopefully) non profit. I could be wrong though. There are more and more of them springing up every day. My money is still on KLLB or KMRI.
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Post by seattlefollower on Sept 25, 2008 7:45:42 GMT -7
DX Stu Boy, you can check www.rrconline.org for 12+ Non Commercial station data (thanks for providing that link years ago, CAWasInNJ!). However, Arbitron recently forced them to do the same thing that the commercial reporting sites do - eliminate all non-subscribers. :-( This makes Utah's picture a lot less helpful. There's also some history here in a thread I posted a while back - the religious stations generally don't show, even 12+, if I remember. |
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Post by CAwasinNJ on Sept 25, 2008 20:50:59 GMT -7
Sure thing.
Generally religious stations don't show up well in the overall numbers. That really doesn't directly matter that much though. The goal of non-comms in general is to get donations. Sure there's a relationship between the number of people listening and the dollars you get in, but it isn't as direct as with a commercial station where you're setting your ad rates based on the numbers and demos of listeners. With a religious station, the appeal to get listeners to send in money is to promote whatever their particular point of view is. It's much less relevant whether the station is reaching 20 people or 20,000. It's more important just that it's there. If the station was simply looking to reach as broad a market as possible, they wouldn't stick with the format.
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