Post-holiday ratings
Mar 2, 2013 1:51:52 GMT -6
Post by CAwasinNJ on Mar 2, 2013 1:51:52 GMT -6
Sorry I didn't get to this before now, but I've been dealing with some hardware issues.
The most obvious thing that happened in January is a return to normalcy. That was expected of course. FM100.3 seems to have benefited a bit from the removal of KOSY from the AC mix.
X96 had a good month, as did sister U92. Both have been doing a fair amount of advertising of late. Let's see where that goes.
Not surprisingly, the new classic rock KOSY had a bad month. It's still very early, so don't draw any conclusions there yet.
KLO is doing quite poorly. The addition of 103.1 hasn't helped them. More time might help, but I think they really need to make a decision at this point. They need to either step up a market-wide campaign (especially in Salt Lake and south) to let people know that they are there, or flip the FM to something else. Even the placeholder Jack format was doing twice as well as the combined KLO.
The most obvious thing that happened in January is a return to normalcy. That was expected of course. FM100.3 seems to have benefited a bit from the removal of KOSY from the AC mix.
X96 had a good month, as did sister U92. Both have been doing a fair amount of advertising of late. Let's see where that goes.
Not surprisingly, the new classic rock KOSY had a bad month. It's still very early, so don't draw any conclusions there yet.
KLO is doing quite poorly. The addition of 103.1 hasn't helped them. More time might help, but I think they really need to make a decision at this point. They need to either step up a market-wide campaign (especially in Salt Lake and south) to let people know that they are there, or flip the FM to something else. Even the placeholder Jack format was doing twice as well as the combined KLO.
