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Post by CAwasinNJ on Feb 5, 2012 23:05:35 GMT -6
Why did KSL have to spray the Breaking News crawl about the Josh Powell story over the Halftime Show? Couldn't they have run it 3 minutes earlier when the talking heads were on and it would have been much less annoying?
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Post by kenglish on Feb 6, 2012 6:19:56 GMT -6
What do you mean by "spray"? When I built the "bed" for the crawl, it was just the standard blue bar with white text. I had to go to bed (early shift today) so I didn't see any of it.
I hope they didn't do something obnoxious.
As for timing, the big thing was to not cover any commercials or on-screen promotions from NBC, so that probably had a lot to do with WHEN it ran.
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Post by CAwasinNJ on Feb 6, 2012 23:29:25 GMT -6
By "spraying" I just meant putting it on screen. A slang term I've used to refer to a crawl is a "spray line" and it was referring to that. Sorry for the confusion.
I wouldn't call it exactly obnoxious. That's a bit too strong. Annoying would probably be a better word. The segment before the halftime show was 5 minutes long. Most of that was shots of 3 guys sitting behind a desk. Not terribly compelling video, thus sticking something over a part of it isn't that big of a deal in a general sense. Commercials, you definitely don't want to mess with. That's a given. I also get not wanting to mess with on-screen promotions. That wasn't much of an issue for most of the segment in question, though there was a long three shot that they went to sometimes where you could see the front of the desk where there was a big Toyota logo on it. That's not technically an on-screen promotion, but.... What ended up happening though was this bar parading across the screen for a full minute during the halftime show when the show itself is all about the visuals. It makes much more sense to me to put something like that in the least obtrusive place. Where it ended up was arguably the most intrusive. A better idea to me would have been to put it during the talking heads segment but move it to the top of the screen if anyone was concerned about covering up the sponsor ad on the desk, but I have no idea if that was technically possible.
Having some kind of announcement about such a huge story was obviously necessary. You could make a case that once was enough since the same crawl ran 40 minutes earlier as well, but that's a bit shaky. Doing it at least once and offering coverage on 5.2 was definitely the right call. On any other Sunday it would probably have been appropriate to dump the network and go wall to wall, but when the network is running the Super Bowl that's just not going to happen. Nor should it. It's a really tough position and I think KSL handled it almost as well as it could have. The timing was annoying though.
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