Do you ever look at the rates for national TV spots and just boggle at how low they are? I just read the average rates for <i>The Tonight Show</i> and they run $40,000-$60,000 each. Not exactly pocket change (unless you're Bill Gates) but still reachable for some people. Local rates would obviously be much lower than that. Makes me wonder why more people don't buy 30 second vanity ads. Have you ever thought about buying one?