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Post by CAwasinNJ on Mar 22, 2024 15:41:48 GMT -6
The latest ratings report had something that almost never happens. The name of the report month is almost perfectly aligned with the calendar month. It was only the leap day that kept it from being perfect. But on to the important stuff.
At the top of the heap by a wide margin was FM 100.3 and Bonneville took the top 3 spots. The constant upward trend of Mix 105.1 continues. After a very big jump last month, B98.7 gave some of it back but is still doing better than their average. My 99.5 has a huge drop last month but recovered some of it this month. Hank is still going nowhere, but there was a bit of a perk-up at sister The Beat. Interestingly the majority of the listeners of BYU Radio are listening on 89.1 HD2 and few are listening to analog 107.9. Maybe that says something about the demographics of BYUR listeners. |
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dspete
Silver Level Member
Listening to 102.5 KBBL with Troy McClure
Posts: 296
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Post by dspete on Mar 22, 2024 15:48:15 GMT -6
The one standing out for me is KZHT 97.1
Starting sinking after letting there long time morning show go a few months ago
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henry
Silver Level Member
Posts: 316
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Post by henry on Mar 23, 2024 1:54:49 GMT -6
Word through the grapevine is that BYUradio shifted focus around 2021 when the new station manager took over. The previous one was an old radio pro who really put LIVE content first (hence the live morning and afternoon shows, and live Marcus Smith show). SiriusXM was the crown jewel.
The new manager is putting PODCASTS first, which then air on the air later. I'm not sure if that means all the shows are pre-recorded or not.
As for the ratings, I wouldn't be surprised if their encoders are just screwy. The dedicated radio engineer retired in 2017 and they share with TV engineers now.
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Post by CAwasinNJ on Mar 23, 2024 19:20:36 GMT -6
Yeah ZHT has been down for several months now, though the real news was probably 2 months ago in "Holiday."
What you're saying henry might very well be true. I don't know one way or the other. But going back and looking at the ratings from 2018-2020 (which I have), the combined ratings of both KBYU-HD2 and KUMT are pretty much the same as they are now which is lousy. If there is something wrong with the encoders it would be easy to check. I remember reading about a service they offer (I think it's free) to check the encoder by calling up a special phone number and playing the station over the phone. Anyone could do that.
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