What would you do with....Z104

[CAwasinNJ]

I think this one is pretty easy. I don't know country, but the people at Z104 do. They get very good ratings. They're also local and focused on this market. The only thing I'd look at would be whether to dump the very non-specific Z from the name. Other than that I'd tell them to just keep doing what they're doing and step out of the way.

[dspete]

Agreed CA drop the Z since it's not in call letters and let them know.
We are Utah's #1 Original Country 104.3 KSOP

[kenglish]

What was the intent of adding the "Z"?

[CAwasinNJ]

It sounds cool??

There are a bunch of similarly lettered stations, like X96, Q92, B98.7, or the late U92. At least B makes sense playing off the state's heritage. I don't know if there are any stories behind any of these.