What would you do with....103.5 The Arrow

[CAwasinNJ]

For me the format on The Arrow is good, the ratings are obviously very good and I suspect the demos are OK too.  I do have an issue with it's positioning.  Listening to it didn't feel like a classic rock station to me, so I decided to break down the types of songs they played during a random hour.  I broke it down into three categories and this is what I found:

   

Rock	6
Pop Rock	1
Pop	7

The categorization is subjective of course, but from my point of view having 50% of the songs played matching the positioning doesn't make a lot of sense.  I think going back to calling it "Utah's Classic" works better and would be what I'd do, but in the end it doesn't really matter what they call it as long as they have the listeners which they obviously do.

I'm surprised by the morning show.  It sounds more like what I would expect to find on a station targeting 18-24 or maybe 18-34.

[oldiesfunhouse]

Would it make any sense to make The Arrow the flagship station for the Utah Jazz? People complain about the bad signal of 97.5. There are a couple of teams in the NBA that, I believe, have classic rockers as their flagships--the Dallas Mavericks and the Cleveland Cavaliers if memory serves. That would give the Jazz a full market FM for all their games. I thought about, just totally moving the KSL Sports Zone to 103.5 as, isn't it kind of a hybrid of KODJ and KBER? But, if their ratings are good, then maybe just the games with the pre and post game shows and keep it the same other than that.

[amanuensis]

I wish the Dr. Demento show was still a thing. If so, I would put it back on Sunday nights.

The weekend Block Party programming needs a change-up. I would experiment with putting the HD2 Deep Tracks on for a few random weekends and see how that does. And while I am thinking about it, why not run an AOR format during the overnight hours? (play entire albums)

[CAwasinNJ]

With the vast majority of Jazz games being on broadcast TV for the foreseeable future I would bet that interest in the radio broadcasts is going to plummet. Putting that aside, I'm not a fan of blowing out a music format (regardless of which one) for sports 2, 3, or more times a week. Back in the days before we had all-sports stations it was in most cases a necessary evil. It isn't today.

KODJ and Arrow both do very well independently. K-Bear not so much. Even if you could say that Arrow is like a combination of KODJ and K-Bear that really doesn't help. You really can't mix listening to two stations to get the content of both.

amanuensis, I assuming by AOR you're talking about Album Oriented Rock. Playing entire albums isn't what the AOR format is, though that is something AOR stations do. AOR is about playing cuts from albums that aren't singles, which I think is the concept they're going for with the Deep Tracks HD2. Putting albums sides (or even whole albums) on overnight would be low risk since very few people are listening anyway, but with few people listening is it even worth doing? Do they have any special programming at say 11PM or midnight on Friday or Saturday? That might make a nice timeslot for something like that as a companion to weekend parties. The thing I'd be most concerned about with making that a regular feature is how many sides/albums are there where the whole thing is good enough to justify airing it? I can think of a few, but what happens when they run out?

[oldiesfunhouse]

CA, as a totally blind lifelong Jazz fan, I hope you're wrong about the plummeting interest in the radio broadcasts. I understand, the needs of the many outweigh the needs of the few, though. Dr. Demento is still doing new shows but you have to pay a monthly subscription to stream them. I think it's about $15 a month for the full package where you get the weekly show and access to, I think it's three other shows from his archives going back to the 70s. Z93 KLZX used to play an album around 11 o'clock at night. I think they called it Z Tracks. Cool ideas.

[CAwasinNJ]

At this point I wouldn't worry about losing the radio broadcasts, Mr. Vulcan. Radio PBP has survived many decades of competition from TV.