What would you do with....FM 100.3

[CAwasinNJ]

(For how this works see talkingutahradio.proboards.com/thread/2491/99-5)

Anyone who follow Salt Lake radio at all knows that FM 100.3 has been the most consistent station for ratings at or near the top for it seems like forever. So how do you top that? I don't know but I do have something that I'm wondering about. How does the listenership for Soft Sunday Sounds compare with what the station runs the other 6 days a week? I would speculate that even if the numbers of listeners on Sunday is lower than Mon-Sat (Disclaimer: and I have no idea if it is or not) I don't know that the Church would care. They might view it as a public service. If it were me running the station, I would. So let me get everyone's opinion on this. Do you think the numbers of people listening to SSS is higher, lower or the same as the rest of the week, and is it the same people listening?

[amanuensis]

I don't know about Soft Sunday Sounds. I don't listen to KSFI on Sundays (instead, I listen to 89.1 and sometimes 107.9). To tell the truth, I don't listen to KSFI the other six days of the week, either. It is not one of my presets. KBEE is better.

What I would do if I ran things is flip KSFI (call letters, programming and all) to 102.7 and flip 102.7 to 100.3. This would return the KSL FM call sign to its historic location. I think 100.3 sounds better than 102.7 and I would rather have a station I listen to on the better frequency than one that I don't listen too.

[oldiesfunhouse]

One thing I would do is get a new jingle package. I just think it sounds unprofessional to have a group of singers singing F M one hundred and then one lady singing point three over the top of "dred" and you can still hear the end of "dred" after she's done singing the three. Because we don't have one anymore and because FM 100 used to do it, I'd put a beautiful music format on their HD3.    

[CAwasinNJ]

At this point the ".3" part of the name sounding like an afterthought must be a deliberate calculation. I've never liked it myself. Back when the rebranding first happened there was speculation that they did that temporarily until new jingles could be made. That was obviously wrong. It's odd that they never fully changed to the point three name. The website domain is still FM100.com, though that can be explained by noting that the FM1003.com domain has been squatted on since 2000. What that wouldn't explain is why most of the website says "FM100.3" but the listen link in the main menu says "FM100"

I don't remember when all of this started, but could it have been long enough ago that we were still using diaries for Arbitron? Maybe the sign on of 100.7 created some confusion in diary entries? Any issue there would have been solved long ago of course.