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Post by CAwasinNJ on Mar 11, 2023 21:00:54 GMT -6
So here's the score, so to speak. RSL is on 1160 and 1280. The Jazz were apparently on 97.5 (they're in the post-game show now.) 102.7 is airing their usual Saturday infomercials.
I just have to shake my head at this. Maybe it has something to so with contracts, after all adding RSL games to KSL was only announced a couple of weeks ago, but this seems crazy. RSL games have to be worth more than infomercials, don't they? And yes I know that splitting the simulcast might actually increase the overall revenue, but I have questions about whether people would think to look at 1160, whether this damages their credibility, and so on.
There might be a silver lining in this. If the number of hours KSL AM & FM are split exceeds 33.5 hours in a ratings period they would be reported separately by Nielsen. I don't think that would happen, but we'll see.
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Post by David on Mar 11, 2023 22:50:47 GMT -6
Why would putting the RSL games on 1160 & 1280 damage their credibility? If people want to listen to the RSL games on the radio, they'll find them one way or another. Besides, KSL-FM and KZNS-FM have lousy coverage once you get outside of Weber County, and there's even some parts of Weber County where the FM signals have spotty coverage at best. Moreover, sports radio is one of the few AM formats that consistently generates good profits despite relatively low ratings in some markets. IMO, it's a stroke of genius for Bonneville International to put RSL on the AM frequencies, the Jazz on 97.5, and leave the infomercials on 102.7. Now that Bonneville has four frequencies to air programming on, they might as well maximize their profits by putting something different on the AM & FM frequencies. I think the infomercials generate a lot more revenue for radio and TV stations than most people realize. Regardless of whether 10 or 10,000 people tune in, Bonneville and the other broadcasters that carry paid programming are still going to get paid for the air time.
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Post by CAwasinNJ on Mar 12, 2023 15:54:05 GMT -6
Why would putting the RSL games on 1160 & 1280 damage their credibility? There are two different issues. The first is that KSL has spent years telling listeners to tune to 102.7. Now the "real" (in both pronunciations of the word) programming is on 1160 while the infomercial nonsense is on 102.7. That's a problem by itself, but even worse how many listeners would even think to check the AM if they're used to just tuning in the FM? What are you talking about? There are signal issues with the Humpy rimshots that I'm not going to get into right now, but how does KSL-FM have lousy coverage outside of Weber? That doesn't even make sense. It's a full class C from Farnsworth. That's the second issue. Yes, infomercials make money. If they didn't they wouldn't be broadcast. Obviously. But what is the unseen cost? KSL promotes itself as an authoritative source for news, yet they air Dollar a Hollar "programming" that is at least questionable and that can cast a shadow across the entire station. (See also the current kerfuffle over Fox News Channel and Mike Lindell.)
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Post by David on Mar 13, 2023 19:47:17 GMT -6
Maybe it's just my location, but 102.7 has never had good coverage in NE Ogden. That's why I listen to 1160 AM instead of the FM frequency. And my experience with 102.7 is that the signal starts "picket fencing" on my car radio by the time I get to Brigham City, regardless of its Class C status. YMMV.
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