What happened to 1990s 'hits' missing on the radio?

[seattlefollower]

Y'all are welcome to challenge me on this... but I've been listening to some old air checks today and am just left scratching my head. Where did music that was popular with more 'adult' and 'female' formats from the mid 90s - early 00s go, exactly? I mean yes, you may still hear a track from Christina Aguilera or Britney Spears since they inserted themselves into popular culture/discussion again, but many others have just disappeared. I can't think of the last time I've heard artists like:
Hootie and the Blowfish
Des'ree
Seal
Paula Cole
Sarah McLachlan
Phil Collins (except a few 80s hits)
Celine Dion (except maybe "My Heart Will Go On")
Enya
Michelle Branch
Vanessa Carleton
Marc Anthony
Enrique Iglesias
Janet Jackson

I acknowledge the years I have mentioned were a transition period when popular music was borrowing more and more from 1980s R&B and rap breaking into popular culture. This is part of what prompted my curiosity, seeing the Super Bowl Halftime Show, which didn't present new music, but instead threw back to popular hip hop artists and songs from the same era.

In our community we have a pretty solid 'adult contemporary' that is using the claim they play music from the 80s to present, but we all know how narrow iHeart playlists tend to be. I never felt like "Jack" or its clones fully captured this same time period very well either, sticking stronger in the 1980s. Here the variety hits station even flips back to all 1980s cuts for the Saturday and Sunday playlists.

[amanuensis]

I liked a lot of Enya's work and Phil Collins. For the rest, I really am not missing them. If I ever hear Seal's Kissed From A Rose, I will change the station. I just believe that the 80s was a far more creative time for music than the 90s were. More inspired. Less commercial.

[CAwasinNJ]

SF, it's more than just the 90's. If you're really interested you should read the Lost Factor series by Sean Ross.

radioinsight.com/lost-factor/

[seattlefollower]

Thanks admin, good stuff from Ross on Radio. I didn't realize that we were so dependent on self-reporting for so long, really brings some questions/insights into chart toppers. (post-payola, pre-soundscan)

Trying out iHeart 90s today and it's pretty decent, actually. The main problem I have is that they seem to have gone with a 1960s style singing jingle package, which sounds really out of place in the format in my humble opinion.