Pre-Christmas ratings (Nov period) October 13 - November 9

[CAwasinNJ]

A few strange things happening again this month, but whatever. KSL returned to earth from their stratospheric numbers but still remains on top, followed by KNRS close behind. KSOP-FM continues to climb and remains by far the highest rated country station though K-Bull made a big gain this month. KODJ and Arrow both took hits over the past couple of months but both are recovering.

FM100 took a tumble this month and is surprisingly low. My 99.5 continues its downward tumble. Both stations of course are now running Christmas so I suspect the downward trends will be short lived. This does set up an interesting question for My 99.5 come January. I'm still certain that their flip to Christmas had nothing to do with their ratings and was mandated by corporate. The format's future is a little more in doubt now. The Sept and Oct numbers were on par with last years ratings. Nov is definitely down, but we know that anomalies happen. I think it would be a big mistake to change in January before seeing what kind of momentum the holiday music will bring but we'll see.

The surprise of the month goes to 100.7 Bob FM which had a huge percentage jump. As a rimshot, they beat 6 of the full market Farnsworth commercial stations (7 if you count U92 which is at a lower power.) Good news for Broadway, we'll see if it lasts.

The I-almost-snoozed-through-it Award goes to KZNS AM & FM which aren't showing any significant change after the joining to KSL Sports. I've noticed quite a bit of TV advertising for the KSL Sports group lately. We'll see what hat does.

The Oh-hi-there Award goes to KRSP-FM-HD2 (Deep Tracks I believe) which showed up for the first time according to my records.

[tardiscaptain]

I wonder if Jon Carter joining 100.7 Bob FM contributed to the jump in ratings?

[amanuensis]

If I had one of the ratings meters, then that appearance of KRSP-HD2 in the ratings would have been due to me. The only thing bad about the station is its branding. If "deep track" is defined as consisting of songs from albums that never got released as singles, then the majority of what they play would not be "deep tracks". Much of what they play not only did get released as singles, but charted back in the day -- i.e., songs that were hits originally but for whatever reason don't get much airplay now. And the play list is a tad "harder" than KRSP HD1.

[David]

Dec 6, 2021 10:53:58 GMT -6 tardiscaptain said:

I wonder if Jon Carter joining 100.7 Bob FM contributed to the jump in ratings?

It's possible, but I doubt it. Jon's been doing the morning show on KYMV since the station rebranded as Bob FM last December. His return to Wasatch Front radio was well publicized in both local and national media, and social media as well. On the other hand, it usually takes at least 6 months to a year for a station to build an audience once it flips formats, so maybe there's some radio listeners who just recently discovered that Jon is back on the air in Salt Lake City.

[CAwasinNJ]

According to those who run radio stations, it usually takes about 6 months to establish a new radio station with a music format. (It's a year for talk stations.) Bob wasn't really a new station though it might have seemed that way to some who hadn't been listening. In any case I agree that it probably wasn't Jon Carter himself since that was a year ago.