Broadway Resubscribes to Nielsen: U92 Getting Slaughtered

[henry]

Not sure what's going on, but KUUU is having the worst few months I've ever recalled in their history. I won't quote numbers (since the mods don't allow it), but let's just say they are lucky to still be in whole numbers.

Looking at other markets, it's safe to say the format isn't exactly strong at the moment (hip-hop has its ups and downs). Still, most markets can squeeze out a 3-share from their Top 40/Rhythmic outlet(s). That's not far off U92's historic average. So to see it just getting pummeled is quite sad. Any thoughts?

[CAwasinNJ]

Looking at the ratings for the last 10 years it was definitely in 2015 that things started to go sideways. If that year rings a bell to anyone who follows the format maybe that might help. After that there was a downward trend until the end of 2018 when their numbers disappeared. Apparently the trend continued during their hiatus.


Going back even further though there's a reference to U92 finishing fourth overall back in Fall 2003.

www.deseret.com/2004/2/13/19811861/radio-dial-some-new-leaders-in-arbitron-ratings

I think it's pretty safe to say that this trend has been going on for a LONG time. As I recall I was surprised at how well U92 was doing way back then given the demographics of this market. Maybe Rhythmic was a fad for a while and the listeners are slowly losing interest over time and not being replaced by new listeners?

[Timmy]

I wonder what their (u92) billboard in Lindon/Orem, off of i15 means when it says We Fixed It! I don't listen, so maybe it's some sort of current promotion they're doing?

[CAwasinNJ]

I don't have the real answer but I can come up with a good one. A "get your pet spayed or neutered" campaign with a picture of a dog and cat? Somebody should do that anyway.