PPM coming to Salt Lake City SOONER

[seattlefollower]

You wonder if this might have anything to do with the sweeping recent changes at KUDD/KUDE "107.9 The Mix" as they start to move more in a CHR line again to compete against Z-H-T?

Also looks like this is the last "Christmas Kiss" for KOSY and FM100.

Kansas City, San Antonio, Salt Lake City and Las Vegas are going to see their People Meter numbers sooner.
While Milwaukee, Charlotte, Columbus, Providence and Orlando will wait three months longer. The first four markets had been on Arbitron's list to go "live" in March 2010, and instead they'll be electronic in December 2009, just one year from now. Their last diary-based surveys will be the Summer '09 book , June 25-September 16.

Source: Radio-Info.com news page

[CAwasinNJ]

I'm curious. Why do you think the PPMs won't be as favorable to early Christmas adopters?

[seattlefollower]

Well for one, I heard that if a diary keeper only wrote "Christmas" or "Christmas music" that both KOSY and FM 100 had to receive split credit... or I guess this year, three way credit with KBZN.

I guess some of it is that I enjoy a little holiday music, but I get burned out on it. Apparently the market's (older) female listeners don't, or FM100, KOSY and KBZN all would not switch so early.

Here in Seattle, KRWM flipped last Friday (the earliest they ever have) and Bellingham rimshotter KAFE is waiting until Devember 14. I think that seems much more appropriate. I remember when FM100's "100 hours of Christmas" used to mean something... but of course now it's just a way to brand those last few days leading to the holiday.

On a related note, as much as it pains me to say it, I really like KBZN's blend. They don't play *too* much of the traditional 1930s-50s artists but instead more contemporary and unique covers. I have always liked their blend - when they mix it in or go all Xmas like this year or in '02 or '03 (I think that was the last time).

[CAwasinNJ]

I'm really not sure how the diary would work in that case. I was under the impression that credit would follow the percentages of the diaries that were confirmed.

Doesn't the FM100 100 Hours thing mean when they go commercial-free, or is that just a day or two before Christmas?