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Post by CAwasinNJ on Nov 30, 2012 22:26:19 GMT -6
In The November ratings book (October 11 - November 7) KNRS is up fairly sharply again. I'm curious to see what happens in the next book, since this period ended right after election day. Will the gains prove to be an election bubble or is there more at work here? I'm guessing bubble. What do you think?
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Terry
Silver Level Member
Posts: 488
Usual Listening Area: east Murray
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Post by Terry on Dec 1, 2012 12:27:45 GMT -6
I've been a heavy listener to KNRS. But since the election I don't listen nearly as much. Election bubble sounds right.
Looking at the ratings I notice that KUBL has fallen below KSOP. What happened there?
And I'm happy to see KBZN still beating KSFI. Someone at KBZN knows what they're doing.
I'm thinking that KBEE needs a format change. But what to?
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Post by CAwasinNJ on Dec 2, 2012 0:59:38 GMT -6
KUBL is pretty consistently doing well. We might not be able to tell if there's any real trouble for a few months. Ratings blips like this happen, due to PPM placement and dumb luck and things like that. The December book (which is about to end) might tell us something if it bounces back. The Holiday book (Dec 5-Jan1) is going to be all screwed up and we know that going in. If I were them I wouldn't be panicking yet. They were in the 4's until the late summer, so they then went a bit above average, now they're a bit below. Not a big deal at this point.
Now if I were the cluster manager at Cumulus I wouldn't be looking at KBEE. It's been consistently good this year. I'd be worried about KENZ. 101.9 hasn't been doing well for years. But you're right. What would they switch it to? I'm not sure.
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