Sinclair drops Nielsen at KUTV/KUSG

levoix
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Posts: 94

Sinclair drops Nielsen at KUTV/KUSG Jun 26, 2012 19:55:12 GMT -6

From www.tvnewscheck.com/article/60414/sinclair-drops-nielsen-for-rentrak-in-4-cities

Looks like KUTV's new owners are signing an agreement with ratings co. Rentrak, and choosing not to continue with Nielsen Media Research.

CAwasinNJ Administrator Posts: 4,603 Usual Listening Area: Central Davis County	Sinclair drops Nielsen at KUTV/KUSG Jun 26, 2012 21:55:24 GMT -6 Select Post Deselect Post Link to Post Member Give Gift Back to Top Post by CAwasinNJ on Jun 26, 2012 21:55:24 GMT -6 Having competition is a good thing, but the problem is momentum, right? The TV world pretty much runs on Nielsen. If you start throwing around other numbers aren't the customers going to be a bit skeptical?