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Post by drpepper on Aug 13, 2020 15:24:55 GMT -6
correct. Not fmdj1 but the goat didn't die. it was just visiting 96.7 as he posted earlier in this thread. Goat streams still pretty sure, and still on KWLO and 99.9.
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fmdj1
Bronze Level Member
Posts: 143
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Post by fmdj1 on Aug 13, 2020 15:30:17 GMT -6
We're just running a brief test with a 2 hour playlist with some music that was on my laptop. Working to have the new format up by Monday. Website and social will be a little after that. The change in signal strength is only the result of the difference between having a modulated signal vs carrier current. Modulation cuts into the "strength"
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fmdj1
Bronze Level Member
Posts: 143
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Post by fmdj1 on Aug 13, 2020 15:35:08 GMT -6
That's correct. The 1580/99.9 combo won't be changing. Initially we had planned to move the Goat to 96.7 and then put the new programming on 1580/99.9, but the oldies just hasn't sold well, which is unfortunate because studies show Baby Boomers control 70% of the disposable income in the U.S. There is a disconnect with advertisers and we haven't been able to bridge that gap, though we'll keep trying while bringing on more of a sure shot to 96.7 fmdj1: Have you tried Facebook advertising? Run a contest, and set appointments for entry. You can target the coverage area (even down to the ZIP code) and the 50+ age range. Thanks for the suggestion. We have done some, though we could always do more. The bigger problem we face is not the audience size (we have listeners) but rather the advertisers interest. As CAwasinNJ said, it's always the hurdle with the format, convincing advertisers that this audience with more money is worth it
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Post by CAwasinNJ on Aug 14, 2020 7:39:27 GMT -6
fmdj1: Have you tried Facebook advertising? Run a contest, and set appointments for entry. You can target the coverage area (even down to the ZIP code) and the 50+ age range. I see several potential problems with that suggestion. One, I'm not too sure about Facebook users of the age that an oldies station would mostly appeal to, namely 65+. Two, you're assuming users put in accurate demographic data if they put in anything at all. Speaking of Facebook, there's something I've been meaning to comment on to Frank for months and of course take it or not as you like. You should stop making money for Mark Zuckerberg. A Facebook page should not be the destination a station is sending its listeners to. Use your Facebook page to point listeners to YOUR website and put the content THERE. That way you drive page views to your website that you can control yourself and not be subject to the whims of Facebook. Set up a "As heard on The Goat" sponsors page with links to the advertiser's webpages. Even sell or give away companion ads to companies that advertise on air. I know you're already doing a little bit of that one on Facebook but it could be much bigger and better. You could do all that for practically nothing. Beyond that it might cost something but if there's a way you can drive repeat engagement to the Goat website it could pay off. Nothing drives repeat traffic to a website like fresh content. Radio station websites know this and are constantly publishing new articles to keep readers coming back. I'd take a look at a service like that and see if you can incorporate it. Then you can tease those articles on air and get traffic. I don't know how feasible all that is, but that's my 2 cents worth.
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