|
Post by David on Apr 15, 2020 9:26:34 GMT -6
The Nightside Project with Alex Kirry and Ethan Millard returns to KSL Radio starting tonight from 6-8 PM. The return of Nightside to the Salt Lake airwaves is part of KSL's new schedule, which also includes the "Coronavirus Call-In" program from 12:20-1:00 PM weekdays.
|
|
|
Post by David on Apr 15, 2020 11:56:32 GMT -6
|
|
|
Post by oldiesfunhouse on Apr 15, 2020 16:38:14 GMT -6
Two less chances for me to here Jeff Caplan's minute of news. I wonder why they didn't just put it on from 7 to 9? Maybe because Jeff is doing the Covid call-in his afternoon show needed to be shortened. I wish KSL would run When Radio Was at 9 or 10 at night when they run repeats of Dave and Debbie. They run it overnights on Sunday morning from 1 to 5 or somewhere in there. But there's probably not enough space during When Radio Was for their bottom of the hour news which, right now, is pretty important I suppose.
|
|
|
Post by CAwasinNJ on Apr 16, 2020 1:06:45 GMT -6
Also on KSL's site: kslnewsradio.com/1923267/nightside-is-back/I have the feeling this is not really about returning Nightside to the air and is really about the redistribution of things to talk about; more COVID and less sports. There's still stuff going on in the sports world that they'll want to talk about, plus if Unrivaled was put completely on hiatus there's a danger that audience would find somewhere else to get their sports news and commentary. It makes sense. Caplan does the COVID show in the early afternoon then waits for 2 hours while Lonsberry does his show, then comes back for the Afternoon News. Taking off an hour at 6PM offsets the additional work/waiting in the early afternoon. Following that it doesn't make a lot of sense to me to have Nightside on and not have it be at least two (program) hours. When you factor in the news reports and commercials how much air time is actually left? If it was 1 hour by the time they got going the show would be over. Then you factor in the much less sports news to rehash and it becomes an easy call IMO. Positioning this as relief from virus news certainly doesn't hurt, but I have the feeling the problems with having a sports show when there's no sports (which is a big problem for stations all over the country) is what was the force that got this started. There's something else that's nagging at me though which might mean I'm wrong, but I'm going to get into that tomorrow when the ratings come out.
|
|
|
Post by oldiesfunhouse on Apr 16, 2020 9:12:17 GMT -6
When I posted here yesterday, I didn't realize that Unrivaled was still going to be on from 8 to 9. Why do you guys think KSL doesn't have a live show from 9 to midnight? I know they run paid programming during those hours some nights. That might be why or they might want to give people a chance to listen to Dave and Debbie that can't because they're at work. I notice that post from KSL didn't even mention 1160. I remember several years ago they had a sweeper that said something like "Tune into KSL at 102.7 FM around town and 1160 AM further out." I'm afraid AM is becoming a relic.
|
|
|
Post by CAwasinNJ on Apr 16, 2020 14:29:25 GMT -6
|
|
|
Post by CAwasinNJ on Apr 16, 2020 14:43:10 GMT -6
Radio listenership drops off substantially after PM Drive when commuters get home. Of course right now PM Drive doesn't exist for most people which is one of many things throwing the radio world into chaos. Local sports talk has enough passion behind it to sustain it in the early evening I think, but by 10PM radio is not only fighting TV, Netflix and all those other entertainment choices but it's also fighting people needing to go to sleep. A live show from 9-10 might be viable, but after 10 I don't think so. If the return of Nightside is successful I could maybe see leaving the Afternoon News ending at 6PM and having Nightside run 6-8 (with traffic reports 6-7) and then have Unrivaled 8-10 or vice versa. That's far from certain and potentially a big risk. We'll just have to see how the experiment goes.
|
|
|
Post by radiowyoming on Apr 16, 2020 19:05:10 GMT -6
Two less chances for me to here Jeff Caplan's minute of news. I wonder why they didn't just put it on from 7 to 9? Maybe because Jeff is doing the Covid call-in his afternoon show needed to be shortened. I wish KSL would run When Radio Was at 9 or 10 at night when they run repeats of Dave and Debbie. They run it overnights on Sunday morning from 1 to 5 or somewhere in there. But there's probably not enough space during When Radio Was for their bottom of the hour news which, right now, is pretty important I suppose. Theres a reason they run a repeat of local programming at night and when radio was at 1am on sunday... think about that real hard.
|
|
|
Post by oldiesfunhouse on Apr 17, 2020 15:34:25 GMT -6
Well, responding to Radiowyoming, I guess the number of people who enjoy old time radio is dwindling which is sad. KNX 1070 in Los Angeles ran the KNX Drama Hour every night for years and years at 9 PM local time. They no longer do. Doesn't Jim Bohannon do his show live from 8 to 11 PM our time? They could at least run him live and then run the local repeats at 11 or midnight when they run Jimbo now. I guess it's a good thing I'm not a program director.
|
|
|
Post by David on Apr 17, 2020 17:54:23 GMT -6
I don't know if Jim Bohannon's show is aired live on KSL, but he's on from Midnight-3:00 AM, which puts his show up against Coast to Coast AM locally. That's not a very good time slot considering the popularity of Coast to Coast.
I think there's still an audience for old time radio programs, but it's certainly not as big as it was in the 1970's and 1980's when the CBS Radio Mystery Theater revived people's interest in the classic radio dramas. KLO still airs the USA Network's Classic Radio Theater every night from 7-10 PM, and there's about 50 other stations that carry that program. WGN-AM in Chicago also airs its "WGN Radio Theater" Saturday nights from 10 PM-3 AM, and they're going to start airing repeats of Paul Harvey's "The Rest of The Story" on a trial basis next week. It's refreshing to see at least some AM stations making the attempt to program to the 50+ demographic, especially since that age group accounts for most of the AM radio audience.
|
|
|
Post by CAwasinNJ on Apr 19, 2020 2:54:18 GMT -6
Jim Bohannon's show runs live 8-11PM.
|
|
|
Post by David on Jun 10, 2020 19:26:48 GMT -6
This is hilarious: Per a suggestion from Ethan and Alex on The Nightside Project, three boxes of Doug Wright's Girl Scout Cookies are being auctioned off on eBay. All proceeds will benefit Primary Children's Hospital in Salt Lake. www.ebay.com/itm/283909824745
|
|
|
Post by David on Jul 13, 2020 19:12:25 GMT -6
FWIW, July 17TH will be the last on-air edition of the limited spring/summer edition of The Nightside Project. After July 17TH, Ethan & Alex's show will return to a podcast only format.
|
|
|
Post by David on Jul 17, 2020 18:29:52 GMT -6
Looks like I spoke too soon: Alex Kirry just announced that Nightside has been given a "stay of execution" until at least the end of July. That's bad news for fans of Jeff Kaplan's Afternoon News, but good news for fans of Alex and Ethan.
|
|
|
Post by seattlefollower on Jul 18, 2020 0:02:06 GMT -6
Radio listenership drops off substantially after PM Drive when commuters get home. Of course right now PM Drive doesn't exist for most people which is one of many things throwing the radio world into chaos. Local sports talk has enough passion behind it to sustain it in the early evening I think, but by 10PM radio is not only fighting TV, Netflix and all those other entertainment choices but it's also fighting people needing to go to sleep. A live show from 9-10 might be viable, but after 10 I don't think so. As someone that creates radio commercial logs for a living, I can tell you that almost all national clients now stop at 10 pm with the exception of "bonus" rotators that are usually available to be placed anywhere in a 7 day period from 5 or 6 am to midnight. Also starting this year, almost all media selling is moving away from 'ratings points' and to impression goals. We are starting to see underdelivery campaigns arrive with high amounts of "make good" commercials but they can run anywhere from 5 am to 2 am. As I previously worked for a time in TV traffic, many TV broadcast days are built 5 am to 2 am.
I think broadcast TV has tried to open up that 'morning news' time period for political buys so that's why some start with morning news now at 4:30 in mid-sized markets, 4 in top 10 markets like Los Angeles.In addition, many spots except on the highest rated stations in the evening are going for $15 or less, starting in the 7 pm (sometimes even 6p-8p) hour.
In the market I first started with PPM in, it showed a substantial decline in listenership starting with the 6 pm hour. Some agencies got wise and fought for 3p-6p.One can view a national source graphic from Nielsen Audio National Regional Database here: Nielsen: Audio Today 2019
|
|