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KLO flips
Jan 22, 2019 2:42:26 GMT -6
via mobile
Post by David on Jan 22, 2019 2:42:26 GMT -6
Most of the infomercials KLO is currently airing are the same ones the station aired when they had a talk format, so it could be that Capital is legally obligated to air the paid programs per the terms of the contract. If that's the case, it's going to take some time before KLO can make any schedule changes despite any negative impact on its ratings. Just one more thing to consider.
BTW, don't most offices and stores have their own background music services these days? I've never gone shopping at Smith's without hearing the "In Store Audio Network", or been in a Walmart that hasn't had "Walmart Radio" playing on the PA.
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Post by CAwasinNJ on Jan 23, 2019 1:51:54 GMT -6
I don't recall any preemptions on KLO other than the short-lived program for the Bull Moose party that aired leading up to the last election and the Latter Day radio show. Did I miss something? The election one was gone a month before the format change and the LD one is apparently gone now. Both I'm pretty sure were paid programming but not of the same type and that was when the station was talk. It's definitely possible that the contracts for what's airing now were signed long enough ago that the plans for switching formats hadn't happened yet, but I'm skeptical.
Some stores have their own in-store private music services, particularly large chains that want to invest in steering their customers a certain way like Walmart and Kroger. Smaller ones and ones with smaller budgets still rely on broadcast radio. The Del Taco in Bountiful used radio for years (often K-Bull) and the Mount Ogden Post Office ran oldies from KNFL 104.9 then KGNT 103.9 for many years too. Those are just two I remember. It's an investment to roll your own so it makes sense that the smaller locations wouldn't want to make the time and money investment needed to do it themselves.
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Post by amanuensis on Jan 23, 2019 8:29:58 GMT -6
I don't recall any preemptions on KLO other than the short-lived program for the Bull Moose party that aired leading up to the last election and the Latter Day radio show. Did I miss something? The election one was gone a month before the format change and the LD one is apparently gone now. Both I'm pretty sure were paid programming but not of the same type and that was when the station was talk. It's definitely possible that the contracts for what's airing now were signed long enough ago that the plans for switching formats hadn't happened yet, but I'm skeptical. Some stores have their own in-store private music services, particularly large chains that want to invest in steering their customers a certain way like Walmart and Kroger. Smaller ones and ones with smaller budgets still rely on broadcast radio. The Del Taco in Bountiful used radio for years (often K-Bull) and the Mount Ogden Post Office ran oldies from KNFL 104.9 then KGNT 103.9 for many years too. Those are just two I remember. It's an investment to roll your own so it makes sense that the smaller locations wouldn't want to make the time and money investment needed to do it themselves. I hear Sirius now in a lot of places that might have otherwise used radio. Such as my dentist.
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Post by David on Jan 24, 2019 23:29:56 GMT -6
The two paid programming shows which are now airing at 8:00 AM and 4:00 PM on Mondays were previously on KLO on the weekends, so it's anyone's guess as to why they moved them to morning and afternoon drive during the week. The show that airs at 8:00 AM is sponsored by Heartwood Home Hospice, which is one of KLO's long time advertisers. They also sponsor the Classic Radio Theater program from 7:00-9:00 PM, so my guess is that they have a little more clout than some of KLO's other advertisers.
My dentist has an ancient stereo receiver hooked to the PA speakers that he uses for background music. I'm not sure of the brand, but the thing looks like it's straight out of the late 1960's/early 1970's. It's been locked on KSFI ever since I started seeing him in 1987, and it drives me nuts because I can't stand the music FM 100 plays except during Christmas. In an environment like a dentist's office, having an AM music station for background would never work because of all the RFI from drills, x-ray machines, and so forth. I much prefer the setup my barber uses: a 1970's Pioneer receiver with a brushed aluminum face tuned to 103.9 KGNT--pure nostalgia!
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KLO flips
Jan 29, 2019 14:58:39 GMT -6
via mobile
Post by David on Jan 29, 2019 14:58:39 GMT -6
Has anyone seen any promotions for the Valentine's Day package at the Alaskan Inn KLO is giving away? It would be a perfect opportunity to promote their new format, but I'm not sure if they're advertising the giveaway outside of Facebook & KLO's web page.
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Post by amanuensis on Jan 29, 2019 15:11:12 GMT -6
I don't have a Facebook account. So whatever marketing KLO (or anybody else) is doing that way is totally missing me.
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Post by CAwasinNJ on Jan 30, 2019 19:13:48 GMT -6
I haven't. If those are the only places they're doing promotions it's a mistake in my opinion. Preaching to the choir is fine, but the name of the game is getting new listeners. Word of mouth only gets you so far. A website and Facebook page are cheap, but you get what you pay for.
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Post by David on Feb 5, 2019 0:47:31 GMT -6
KBZN 97.9 and KSQN 103.1 are also advertising the Valentine's Day contest on their respective web sites, so it's not exclusive to KLO. I wonder if Capital is giving away a prize for each station, or if they're going to combine all the entries for their three stations and just give away one prize?
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KLO flips
Mar 10, 2019 10:50:13 GMT -6
via mobile
Post by David on Mar 10, 2019 10:50:13 GMT -6
Unfortunately the infomercials remain. Saturday at noon they ran a retirement planning show. On their website is an ad for a health show Mondays 4-5PM and there was also an on-air ad for something that I think is Mondays at 8, AM I'm guessing. This is a terrible idea. There is the questionability of things sold through infomercials in general, but that's not what I'm talking about. I'm looking at scheduling. Weekends I can forgive somewhat because those are probably going to be periods of lower listening levels. But weekday drive time?? That's your bread and butter right there. I don't get this at all. I know they have to pay the bills, but this is going to drive away listeners during the time when they're most likely to be listening and they'll find someone else to stick with. And another thing. Has anyone seen any ads for the station yet? The Monday afternoon infomercial has been dropped from KLO's schedule, and the link promoting it has been removed from their web page. Other than the paid program that's still airing from 8-9 AM Mondays, all of KLO's infomercials are now confined to the weekends. Also, the Classic Radio Theater program has been expanded by an hour. It now airs seven days a week from 7-10 PM. I still haven't seen any ads promoting the new format, but then again I haven't watched any TV for over a month now. :-)
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Post by David on Mar 17, 2019 14:00:21 GMT -6
Another KLO schedule change: The Heartwood Show has been moved to 12:00-1:00 PM Monday afternoons. It was previously on at 8:00-9:00 AM Mondays. This change puts all of KLO's infomercials on the weekends or non-drive time slots, unless you consider the Weber State games and Classic Radio Theater to be paid programming. I don't, but then again I enjoy listening to both. It appears that Capital is trying to minimize the interruptions to the America's Best Music programming. Considering that roughly 50% of KSL's weekend programming is infomercials, an hour during the week and a couple hours on Saturdays on KLO isn't bad. The crap that KSL airs on the weekends doesn't seem to be hurting their ratings much.
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Post by CAwasinNJ on Mar 21, 2019 6:09:11 GMT -6
I think it's time to retire this thread. The discussion of KLO flipping ended quite some time ago. I've started a new thread for general discussion of what KLO is doing now.
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