107.1 flips to simulcast of KXOL 1660

[CAwasinNJ]

What is (as far as I can tell) still KEGH on 107.1 has started simulcasting KXOL 1660 in Spanish, and I think they're IDing both frequencies so this looks permanent.

I'm pretty sure there's been a simulcast somewhere of 1660 before. Can someone refresh my memory of where and what is related to it?

[amanuensis]

My recollection is that when KEGA went on the air circa 2003, they simulcast KXOL for a number of months back when KXOL was doing old oldies.

[dspete]

This may be a shot in the dark..but...I am expecting Alpha Media to flip one of there properties to bring some $$ back from there investment. I don't see a big revenue in 3 Spanish stations but like I said just speculating here. Also it looks like they don't do alot in spanish just here in Utah and 3 in Texas but they have tons of R&B and today's hits in there portfolio.
Once again just speculating....
D-Man

[CAwasinNJ]

Amanuensis is absolutely correct. KXOL was Real Oldies back in 2003. I was thinking more of the current Spanish format though.

[CAwasinNJ]

I found the 3rd trimulcast partner. They're identifying 1550 KMRI, which had been simulcasting with 1490 KOGN.

[Terry]

Well, at least 107.1 has the proper distortion so that it sounds like those old 150,000 watt Mexican stations that used to boom in here at night. I've often wondered whether they might have done that deliberately because they're so used to that effect.

I wonder about the financial stability of all of these Spanish stations in the Salt Lake market. Do they really pay for themselves or maybe the employees work for so much less that it becomes viable. The percentage of signals that are in Spanish seems to greatly outnumber the percentage of the actual population, doesn't it? What are we, maybe 15% native Spanish speakers now?

[David]

Jun 27, 2015 9:04:03 GMT -6 Terry said:

Well, at least 107.1 has the proper distortion so that it sounds like those old 150,000 watt Mexican stations that used to boom in here at night. I've often wondered whether they might have done that deliberately because they're so used to that effect.

I wonder about the financial stability of all of these Spanish stations in the Salt Lake market. Do they really pay for themselves or maybe the employees work for so much less that it becomes viable. The percentage of signals that are in Spanish seems to greatly outnumber the percentage of the actual population, doesn't it? What are we, maybe 15% native Spanish speakers now?

I mentioned this same topic in the thread on May ratings. There are now 3 FM and 6 AM Spanish language stations in the Salt Lake radio market, and I can't believe that all of them are making money. KXOL 1660 was silent for almost two years before the station started broadcasting again, and how many listeners actually know the station is back on after that long of a hiatus? Putting another Spanish language station on FM doesn't seem to make much sense, but since there seems to be so little variation in radio formats in the Salt Lake market these days I guess some programmer thought it was a good idea. I'm still waiting to see if 910 AM becomes the next Spanish station in the market once Radio Disney goes away.

[CAwasinNJ]

All Access and Radioinsight are confirming now that KEGH is being sold to AASAA Media, the same company that is in the process of buying KMRI and already owned KXOL as Inca Communications. The price tag for KEGH is $1.8 million.