Post by seattlefollower on Aug 18, 2013 10:12:41 GMT -7
DSPete's comment got me thinking about some other radio markets I've worked in - here's the current [FM only] breakdown. I excluded public broadcasting, although both markets have a strong rated public news-talk station. PORTLAND Arbitron Mkt 23: Country: 98.7 - 99.5 Classic rock/adult hits: 92.3 - 97.1 - 105.9 - 106.7 CHR/Top 40: 95.5 - 100.3 - 107.5 AC/Hot AC: 103.3 - 105.1 Triple A: 94.7 - 101.9 News Talk: 101.1 Christian: 93.9 - 104.1
Huge format hole: Modern / 'active' rock. There is no mainstream rock station in Portland playing genres like nu-metal, alternative, etc. 107.5 plays a decent rotation of current pop / EDM cuts and significantly less urban than most urban CHR formats.
Seattle also has a very active non-commercial band with a E.D.M. station, a mostly jazz/blues station, a non-commercial alternative station and others. A sports station was briefly simulcasting on FM but Clear Channel chose to launch an additional CHR outlet on the signal. The station (102.9) gets into the southern metro, but would not hit northern Seattle or Everett.
EDIT: KMTT 103.7 flipped formats to a 'hot AC' hybrid focused more on urban cuts, similar to the "Movin" format before most stations abandoned it.