Interesting development. I actually thought the 90's based format was very forward looking of Citadel, but it might be too early. Every decade since the 70's has had a revival movement of culture from 20 years earlier (70's -> 50's, 80's -> 60's etc) and I see no reason why the teens won't look back at the 90's. I wonder if the revived End will still have that kind of focus as the core of the format.
I agree with jland5. I was a teen toward the latter half of the 90s, and I also agree about most of the music sucking. Keyword "most". I think this is a good plan, as obviously the GenX wasn't pulling the kind of ratings they were expecting. Most people identified (and probably still did after the switch) 101.9 as "The End". Hell I still called it "The End" even after the flip.
I am unsure about Chunga returning, but it would please a lot of people (and probably make some mad).
If they would have left it alone in the first place, they would have been ok.
Where do you draw the line between a loyal, unmoving customer base and trying to "up your ratings?" I also agree that if they would have left it alone, they would have been better off. They may not have had the rating that X96 had, but they did have a loyal listening base, mostly people with homes and kids, unlike the typical "still living with mom-and-dad" x96 listener. (Yeah, I said it...I'm not trying to pick a fight, I'm just sayin'...)
Even if they don't bring Chunga back, let's hope they have some radio personalities.
As for the Chunga question, as of this afternoon Citadel's "station finder" is listing the station as "101.9 The End. Home of Chunga in the morning." I don't think they would have "left" it like this since last April when he was "kicked" off the air.
I was in my teens and early 20's for most of the 90's and I thought most of the music sucked at the time, but there were obviously enough people who liked enough of what was out there that there was a successful music industry. Maybe a better idea would have been to make it a more open 90's format rather than the tight segmenting that 101.9 did. The Angry Youth genre can only get you so far and it turns off a lot of people now as it did then.
I think there will be another 90's based station at some point, but I'd be surprised if Citadel tries it again any time soon.
Another place to put the 90s format would be the HD-2 signal if KENZ ever gets one. I know its not as much a priority now as it once was... but according to hdradio.com KENZ was supposed to have HD now for many years.
Please! I Beg, Plead and beseech of the radio gods do not bring back brett smith! The mans ego knows no bounds...If i were cort I'd be trying everything in my power to keep him away, before he is the next victim of the KENZ Annual Cruise of Death....
Not everyone likes Chunga/Brett Smith, and yes, he has an ego the size of Salt Lake County...but it doesn't make sense to bring back a brand that he started without bringing him back. He used to be OK, and then the last couple of years, he acted like he was bigger than he really was. Maybe the fact that he didn't find a place/acting job during his free-time would keep his ego in check....
Otherwise, call it something else besides The End. But they should bring back a dang morning show - otherwise the flip seems kind of pointless and makes them look like they're grasping at the edge of a cliff....
I'd love to see Mr. West return with Chunga. He was able to keep Brett's ego in check better and the duo was actually funny. With Chunga by himself, it was flat. Regardless of what happens though, I hope they get it sorted out soon.