With the concept of auto song-tagging sweeping your radio dial like a wildfire on Y Mountain, now Commercial Radio and their advertisers can breathe a long awaited sigh of relief!
The fantastic thing about advertising is that folks far and wide are informed of your product or location, but now they hear it surrounded by clutter like DJs and music.
Now advertisers and commercial radio owners will see immediate improved results as the new SPOT-FM launches with the first All Advertising format.
If that wasn't amazing enough, each 30, 60 or 90 second spot is auto-tagged by an echo-enhanced female voice repeating the name of the company who just advertised!
Radio station owners can't fail with this new and exciting format! Advertisers win too as their advertisements are tagged with a free plug from the radio station, repeating their corporate identity!
There will be no live DJs to fill the airtime with useless chatter. There will be 3 "breaks" an hour to play a hit disco song from the 70's! The only voices you will hear outside of the spots will be that of the robotic female voice in the ad-tags and Ryan Seacrest's On The Air each weekday afternoon!
We're excited to announce this new and exciting approach to commercial radio! Look for it soon in the following major radio markets:
Sacramento, CA, Salt Lake City, UT, Frisco, TX, and Wilkes-Barre, PA!!
This was actually tried in Los Angeles in the 60's. XETRA 690 KHz, licensed to Tijuana, beamed to the north 50,000 watts of nothing but commercials for a while. They then changed formats and became California's first all-news station. The station was run by Gordon McLendon, creator of top 40 radio, beautiful music radio, and all-news radio.
That's pretty interesting, Terry, do you know how long that "format" lasted? I think that this "format" isn't too far in the future with the current trends in the industry... all about the bottom line! Some stations say it's all about the music, not this one!
After a little Internet research, I've discovered that I was only partly correct. It was Gordon McLendon that put the world's first and only all-commercials radio station on the air, and it was in Los Angeles. But it was on KGLA, an FM station that Gordon bought in 1966. He changed the calls to KADS(FM) and ran all-commercials for one year, then changed the calls to KOST-FM and played "beautiful music". It was later purchased by Bonneville.