It's going to be officially announced today (Friday), but it's already been confirmed that Oprah's syndicated TV show is history at the end of next season (Sept 2011) which will be her 25th.
I admit, I don't watch her show. Not my thing. Regardless, you have to acknowledge her success. Her show is huge. It's huger than huge. Walking away from that takes a lot of guts. On the other hand, it's probably not as big a gamble as it might seem at first. The speculation is that she will actually just be moving over to the cable channel that she's co-creating with Discovery Communications. That certainly makes sense. She already owns her show, but owning the distribution and using that to launch an entire network is a smart business move.
The losers are going to be the local stations who won't have her as a strong lead-in to the late afternoon news and viewers who don't get cable/satellite.
I'm not sure if Cable is SMARTER than us broadcasters, or if it just has lots more MONEY to play with. Either way, broadcasters need to find something EXCLUSIVE to our business, and keep it away from the competition, or else we become just one of many millions of video-tainment providers in the universe.
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Either way, broadcasters need to find something EXCLUSIVE to our business, and keep it away from the competition, or else we become just one of many millions of video-tainment providers in the universe.
I've been saying the same thing for years about cable in its battle with satellite. It CAN work and I've seen it. Most cable companies don't realize that.