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Post by seattlefollower on Jun 2, 2009 0:31:20 GMT -6
Okay, Based on this Seattle Times article (and what I know so far), I think there are going to be some rocky months of "pre-currency" in Salt Lake City. CJ, will KSOP encode, despite being a non-subscriber? Arguably it's in everyone's best interest to encode so as to more accurately record radio listening as a whole, even if not forking over for ratings. Seattle Times today (the print headline was MUCH better): Seattle radio rankings shaken up: Star 101.5 on top
In Seattle, Arbitron's new ratings system means a shift in radio-station rankings. The company is using new "Portable People Meters" rather than listeners' memories and written diaries. seattletimes.nwsource.com/html/localnews/2009284439_radio01m.html |
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Post by christopherjohn on Jun 3, 2009 22:07:52 GMT -6
Yes the encoders for both KSOP's are installed and have been online for the past three months  . We aren't a subscriber but we are still rated, just the only way you can see the numbers is if you have access to a book. As far as I know Arbitron will send you a encoder whether your a subscriber or not if you request one... CJ Okay, Based on this Seattle Times article (and what I know so far), I think there are going to be some rocky months of "pre-currency" in Salt Lake City. CJ, will KSOP encode, despite being a non-subscriber? Arguably it's in everyone's best interest to encode so as to more accurately record radio listening as a whole, even if not forking over for ratings. Seattle Times today (the print headline was MUCH better): Seattle radio rankings shaken up: Star 101.5 on top
In Seattle, Arbitron's new ratings system means a shift in radio-station rankings. The company is using new "Portable People Meters" rather than listeners' memories and written diaries. seattletimes.nwsource.com/html/localnews/2009284439_radio01m.html |
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Post by CAwasinNJ on Jun 3, 2009 22:29:24 GMT -6
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Post by seattlefollower on Jun 4, 2009 10:24:24 GMT -6
I guess I should clarify a little. First off, good on you to choose to encode, despite being a non-subscriber. Phoenix is a market much more shocking than SLC-Ogden-Provo in "non-subscribers" but fortunately most of their stations encoded as well. In Philly, it was a question on whether WBEB-FM's single owner/#1 station in the market would encode. He did, and still beat the socks off all the conglomerates. While I don't see KSOP suddenly hitting #1, it certainly won't hurt to have people actually listening to KSOP, instead of thinking they were listening to "the Bull." Bustos Media apparently doesn't have a problem with the methodology, but a major Spanish-language marketer, Univision does. This means in Phoenix they chose to not encode their signal at all - thus under-reporting the amount of radio listening in the market. The rumor is that they are also turning off their encoders in other markets. More details here: www.arbitron.com/downloads/ppm_phoenix_presentation_5_21_09.pdfwww.arbitron.com/downloads/ppm_phoenix_presentation_agency_5_28_09.pdf |
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Post by christopherjohn on Jun 4, 2009 16:29:46 GMT -6
I personally think we are going to see a major difference in the ratings when these PPM numbers are released.. it could be good and bad for some salt lake stations no more of people guessing what they listened too, so do any of you have any predictions to who its gonna rattle up a little?  ?? CJ |
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Post by CAwasinNJ on Jun 4, 2009 21:53:18 GMT -6
Judging from other markets and what could be called conventional wisdom, classic hits stations tend to do better because of incidental contact that diary keepers weren't aware of or didn't remember. Here that would equate to KODJ and The Arrow. The lighter side of AC stations like FM100 could probably benefit as well. I'd be a little nervous to be a "cool" station. The type where it's cool to listen to it, or claim to be listening to it. I think there's a tendency for diary keepers in those situations to just write down that they listened to the station for hours when they really didn't. There's no fooling the purple people meter.
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. We aren't a subscriber but we are still rated, just the only way you can see the numbers is if you have access to a book. As far as I know Arbitron will send you a encoder whether your a subscriber or not if you request one... 
??