Terry
Silver Level Member
Posts: 488
Usual Listening Area: east Murray
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Post by Terry on Nov 5, 2019 10:18:28 GMT -6
There's a station in Pocatello that I can hear at night here in Salt Lake that plays what seems to be mostly late 60's and early 70's music. I like it much better than KODJ myself and I listen to it even through the static. It's KSEI 930 and I think they call it something like "Idaho's Oldies Station". They don't have an Internet stream or I'd be listening to that. Of course, that format skews older, but it would be my main music station if it were local.
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Post by amanuensis on Nov 5, 2019 11:23:29 GMT -6
At drpepper, I don't disagree that there are some interesting possibilities there, though I think it would need both 90's and 2000's with a select mix of newer stuff to do well. Alt stations had their highest cumes in the 90s and I don't think they've ever gotten that again. It would just be a huge risk considering other Alt formats that have come and gone here including some classic alt mixes. Being a station programmer myself, of course my question is more than theoretical, so it certainly gives me something to chew on. At David, the 70's mix possibility is something that I've included in my mix on KWLO, though certainly there has been more of a 60's focus, mainly because both KSRP and KODJ have heavy enough 70's in their rotation that I don't want to duplicate too much. If they continue their upward trend (almost 50% of KODJ's playlist is now 80s), there may be room to include more 70's. Maybe someday I'll actually get the format up to SLC My idea of a 70's mix is to play what was considered at the time to be rock, but now is considered to be too "soft" for the Classic Rock station playlists. Plus country crossover and folk. KODJ seems to be "hit heavy" in their 70s playlist. I picture a deeper playlist, including songs that were top-40 in their day, but now no longer in active rotation. Such as 3 dog night. I never hear them played any more.
I like the music on GOAT, but I do not love it. It plays songs that I am familiar with from my childhood, but many of them are songs that "old people" were listening to back then. I am Gen-X, albeit on the older end of that range (born 1966). To me, the sweet spot for music is mid 70s to mid 80s.
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Post by drpepper on Nov 5, 2019 16:15:38 GMT -6
At fmdj1, to be clear, Knowing you have a couple stations to play with based on posts a few months back where you said as much, that's why i was posting these replies and giving examples rather than just making blanket statements like, 2,000s alt would be awesome! Lol. looking forward to hearing what you've got in the works.
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fmdj1
Bronze Level Member
Posts: 143
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Post by fmdj1 on Nov 5, 2019 23:55:43 GMT -6
At drpepper, I don't disagree that there are some interesting possibilities there, though I think it would need both 90's and 2000's with a select mix of newer stuff to do well. Alt stations had their highest cumes in the 90s and I don't think they've ever gotten that again. It would just be a huge risk considering other Alt formats that have come and gone here including some classic alt mixes. Being a station programmer myself, of course my question is more than theoretical, so it certainly gives me something to chew on. At David, the 70's mix possibility is something that I've included in my mix on KWLO, though certainly there has been more of a 60's focus, mainly because both KSRP and KODJ have heavy enough 70's in their rotation that I don't want to duplicate too much. If they continue their upward trend (almost 50% of KODJ's playlist is now 80s), there may be room to include more 70's. Maybe someday I'll actually get the format up to SLC My idea of a 70's mix is to play what was considered at the time to be rock, but now is considered to be too "soft" for the Classic Rock station playlists. Plus country crossover and folk. KODJ seems to be "hit heavy" in their 70s playlist. I picture a deeper playlist, including songs that were top-40 in their day, but now no longer in active rotation. Such as 3 dog night. I never hear them played any more. I like the music on GOAT, but I do not love it. It plays songs that I am familiar with from my childhood, but many of them are songs that "old people" were listening to back then. I am Gen-X, albeit on the older end of that range (born 1966). To me, the sweet spot for music is mid 70s to mid 80s. I'm sorry I said At David. That really could also be an interesting playlist. There may be more we can mix in that way. I do have some of that already in rotation (3 Dog Night, for example, and John Denver) but that doesn't mean there couldn't be more. I do wonder if one of these stations would build a full format around that. It'd be interesting.
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Post by commanderlumpy on Nov 6, 2019 23:54:44 GMT -6
I've lived in Utah since 1987, and I don't recall more than two alternative stations having any degree of success in the Salt Lake market. The original incarnation of KJQN on 95.5 tried to compete with X96 for awhile after all the KJQ jocks were either fired or quit in the early 1990's, but that didn't last for more than a year or two. The End (KENZ) at 107.5 (and later 101.9) did OK against KXRK for a few years, but by 2007 they were more or less finished. KSQN's ratings have been declining in the past few books, so I can't believe that another alternative station in the Salt Lake market would have much chance of succeeding. A few things here. First of all. When 107.5 The End aired back in 1996. They were playing older alternative from the 80's. Sure, they may have mixed some newer Triple A music in. But as I recal, it was mostly older Alternative rock that K96 and the old KJQ use to play. Second, I think that perhaps the Ends down fall was the bact that the radio consultants got a hold of 107.5 The End's format and thought they new better then Bruce Jones the original program director of The End. I think that's what is leading to the down fall of many of the formats on radio today. There are people far from the market programming these stations. Or, a consultant or perhaps regional program director will programm a very tight play list because research tells him or her this is how a specific format should be programmed. When a lot of the time they are wrong.
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Post by David on Nov 7, 2019 19:52:01 GMT -6
There's a station in Pocatello that I can hear at night here in Salt Lake that plays what seems to be mostly late 60's and early 70's music. I like it much better than KODJ myself and I listen to it even through the static. It's KSEI 930 and I think they call it something like "Idaho's Oldies Station". They don't have an Internet stream or I'd be listening to that. Of course, that format skews older, but it would be my main music station if it were local. KSEI has a great signal in Ogden after sundown, and I also listen on a regular basis. It's similar in format to KDYL when 1060 had its "Real Oldies" format, except for no live DJ's as far as I know. KSEI even plays some obscure gems from the 1950's and early 1960's occasionally, similar to KWLO 1580 "The Goat". I just wish I could hear KWLO up north!
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