The eagerly awaited January ratings
Feb 21, 2019 23:54:15 GMT -6
Post by CAwasinNJ on Feb 21, 2019 23:54:15 GMT -6
Eagerly awaited by me at least.
The thing I was particularly interested in was how KLO was going to do. On that front there's good news and bad news. The good news is that they didn't lose any ground. The bad news is they didn't gain any either. Also considering I still haven't seen any advertising for it I'd call that a cautious slight net positive. Has anyone seen anything? It won't get the job done, but it's at least a little encouraging.
Going over some of the points David made in the BYU Radio thread; KKAT did nudge up a bit for the first time in quite a while. I wouldn't attribute it immediately to KLO going away. Numbers bounce around month to month. If it stays consistently where it is for several months then maybe. It's irrelevant though. KKAT is an also ran.
As for the format classification, the station itself is responsible for updating the Station Information Profile (SIP) with Nielsen. KKAT, KNRS, and KSL are all listed as "News Talk Information" but none of them confirmed their information this winter. About a year ago there was a switch where "news" and "news/talk" became separate. Prior to then there was only the "news/talk" category. Who switched what where I'm not quite sure. In the end it's up to the station to make sure the information is correct, but anyone who would care enough about the difference probably already knows the station anyway. The official classification for KLO is "Adult Standards/MOR" which apparently translates to nostalgia which is wrong. And that's probably more thought than the topic really deserves.
It's interesting to note that while FM 100.3 did come back down to earth after the insane holiday numbers, they remained noticeably above their running average from before the holidays. That will be something to keep an eye on.
Here's the thing that really surprised me. All of the Broadway stations didn't report this month. The only possible explanation I can come up with is that they stopped subscribing. (Non-subscribing stations don't get published in the public 12+ numbers.) I don't know why they'd do that unless they subscribed to a competing service instead or they are in the middle of negotiating a new contract. Very odd indeed. Let's see if the numbers come back next month.
The thing I was particularly interested in was how KLO was going to do. On that front there's good news and bad news. The good news is that they didn't lose any ground. The bad news is they didn't gain any either. Also considering I still haven't seen any advertising for it I'd call that a cautious slight net positive. Has anyone seen anything? It won't get the job done, but it's at least a little encouraging.
Going over some of the points David made in the BYU Radio thread; KKAT did nudge up a bit for the first time in quite a while. I wouldn't attribute it immediately to KLO going away. Numbers bounce around month to month. If it stays consistently where it is for several months then maybe. It's irrelevant though. KKAT is an also ran.
As for the format classification, the station itself is responsible for updating the Station Information Profile (SIP) with Nielsen. KKAT, KNRS, and KSL are all listed as "News Talk Information" but none of them confirmed their information this winter. About a year ago there was a switch where "news" and "news/talk" became separate. Prior to then there was only the "news/talk" category. Who switched what where I'm not quite sure. In the end it's up to the station to make sure the information is correct, but anyone who would care enough about the difference probably already knows the station anyway. The official classification for KLO is "Adult Standards/MOR" which apparently translates to nostalgia which is wrong. And that's probably more thought than the topic really deserves.
It's interesting to note that while FM 100.3 did come back down to earth after the insane holiday numbers, they remained noticeably above their running average from before the holidays. That will be something to keep an eye on.
Here's the thing that really surprised me. All of the Broadway stations didn't report this month. The only possible explanation I can come up with is that they stopped subscribing. (Non-subscribing stations don't get published in the public 12+ numbers.) I don't know why they'd do that unless they subscribed to a competing service instead or they are in the middle of negotiating a new contract. Very odd indeed. Let's see if the numbers come back next month.
