KLO continues to add local in-house programs to its schedule at the expense of pre-empting Jim Rome's show. The latest addition to their schedule is a politically-oriented program "sponsored" by the Utah Bull Moose Party Tuesdays from 10-11 AM. It's not listed on the station's schedule and I didn't catch the name of the program, so that's all the information I have. I don't understand why KLO keeps adding other programs in Rome's time slot unless they are hard up for cash and are making money from these shows. Rome is probably one of the biggest audience draws for 1430, and they must be confusing his listeners by constantly "adjusting" his schedule. Thoughts?
One thing to consider is that often syndicated shows have national spots in them. If a show is produced locally (or a block of time is purchased) the station keeps all that. On the other hand, if the national show gets much better ratings the station's share of that could be higher than they could get from selling the whole block. As with much of life, it depends on the situation.
As for this particular change, my hunch was that it might run another couple of weeks until Election Day and then disappear. Looks like my hunch was correct. utahbullmooseparty.com/news The biggest problem I see is if listeners think that Tuesdays going away is permanent they may not come back after the election or worse might stop listening to the show on KLO altogether. That won't help KLO's numbers at all. I might be missing something, but that's all I can think of.
And on a related note about ratings, please remember we can't post specific Nielsen numbers here. Thanks.