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Post by CAwasinNJ on Jan 26, 2017 23:26:23 GMT -6
With no real competition for most of the holiday season with all-Christmas music, FM 100.3 blew the doors off the ratings. There almost has to be a competing station next year.
And that's pretty much the story.
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Post by David on Jan 27, 2017 19:32:45 GMT -6
Barring one of the FM stations doing a format flip between now and Thanksgiving, I honestly don't see any holiday competition for KSFI in the short term. KEGA's holiday ratings did increase a bit, but certainly not as much as FM 100's.
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Post by CAwasinNJ on Jan 29, 2017 2:26:18 GMT -6
B98.7 has done all-Christmas before IIRC, and I think they did do it late in the game this year. Way too late to make a difference but still... They're the ones I would think would be the best bet for next year. Another reasonable bet would be Rewind 100.7. Oldies/classic hits stations have has success in other parts of the country with going all-Christmas and 100.7's variety hits isn't too far off from a Christmas format.
You're right though. We'll have to see who's in what format come about September to get a better idea of where everything stands. An interesting possibility would be to use that format to MAKE a flip. If someone wanted to make a go of a Lite AC station or something along those lines, that would be a good transition. We'll have to check back in 6-7 months though.
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Post by amanuensis on Jan 29, 2017 15:24:21 GMT -6
That's what I thought KEGA was doing--using their Christmas flip as a bridge to a new format. When your whole morning crew moves to a different station...
I still wonder if that was the original plan, but they got cold feet at the last minute.
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Post by David on Jan 31, 2017 14:34:04 GMT -6
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Post by CAwasinNJ on Jan 31, 2017 23:13:23 GMT -6
Odd that the discussion is about ratings from more than a year ago.
Pundits have declared radio dead since the 1950's when television came along. It's still here. It's adapted, but it's still here.
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Post by David on Feb 1, 2017 12:26:34 GMT -6
Without straying too far off topic, I believe that radio will continue to adapt and evolve in the 21st century. I think the pundit's predictions that analog local radio will be dead within 10 years are way off the mark. Until someone develops a more efficient (and cost effective) way of disseminating information to millions of people in the event of a major disaster, most people will continue to tune to local AM stations like KSL for news and information during an emergency for at least the next 20 years.
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Post by amanuensis on Feb 2, 2017 10:22:36 GMT -6
Without straying too far off topic, I believe that radio will continue to adapt and evolve in the 21st century. I think the pundit's predictions that analog local radio will be dead within 10 years are way off the mark. Until someone develops a more efficient (and cost effective) way of disseminating information to millions of people in the event of a major disaster, most people will continue to tune to local AM stations like KSL for news and information during an emergency for at least the next 20 years. I agree, but ... If people start ONLY listening to radio in the event of a disaster, the business model will no longer work. If I worked for Bonneville, I would be concerned. I see radio continuing to go down the road it is already on, in which people listen to radio only in smaller and smaller niche situations.
One big present niche is automobiles. Obviously, you can't watch video streams while driving. But what about when cars become driverless?
And a niche has been using radio for background music in offices and stores. But Sirius seems to be gaining market share here. And as more and more people have wifi access at their desks, they can stream Pandora or other music services without using cellular data. And with higher fidelity than radio -- and few or no commercials.
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