|
|
Post by David on Oct 5, 2016 12:39:26 GMT -6
Well, not TOO far off topic.... I think it makes sense for 103.1 to try this format first. It's a younger demo than oldies or nostalgia and that means more money if it hits. If it doesn't work in a year or two (and somebody else hasn't been successful in it by then) I'd go for a 60's based oldies then a nostalgia format. The nostalgia might work on KLO given the source material, but oldies in particular works better on FM, even if it's a translator. And don't forget there are a bunch of rimshots that will need formats. Actually what I had in mind was to leave the 80's format on 103.1 and run a nostalgia/real oldies format on KLO, which being an AM station should be eligible for an FM translator allocation. Even if KLO opted for a satellite based format like America's Best Music, they'd probably do better ratings wise than with their so-called World Class Talk. There's been a bunch of studies done which indicate that the older demo which listens to AM music stations is fiercely loyal and has significant income to buy sponsor's products. There's definitely still a market for AM music stations even in late 2016. Locally, KSOP-AM consistently shows up in every ratings book. And if you read some of the angry comments posted online from the many former listeners of KEZW (1430 AM Denver) about the station switching from an adult standards/MOYL format to pre-1967 rock oldies, you'll see what I mean. Off my soapbox for now . . . . |
|
|
|
Post by drpepper on Oct 6, 2016 0:53:26 GMT -6
Someone earlier asked if mike Summers was involved with this station. I doubt it. I do know that Chet Tapp has been fighting to get this format on the air for years now. he had it online that was the KCQN site he had going for a while then shut it down due to the increase in royalties. Then a while back he posted a questionnaire with a post that essentially said; I'm trying to convince a local broadcaster that the kcqn format would be successful on FM and then asked people to fill it out. Happy for him that he was able to get this off the ground. hope it goes well. |
|
|
|
Post by CAwasinNJ on Oct 6, 2016 4:28:03 GMT -6
The problem with older demos is that while yes they have income that loyalty that you mentioned is a problem for advertisers. They already know what they like and advertising just doesn't work as well for them. If a 60 year old has been buying Coke for 40 years how likely is it that yet another ad is going to get them to switch to Pepsi? Not very likely. This is why all media is chasing the younger demos whose buying habits aren't as established yet. Never forget that commercial radio is about making money, not providing a public service. As another board operator likes to say: Follow The Money.
|
|
|
|
Post by amanuensis on Oct 6, 2016 10:21:44 GMT -6
The problem with older demos is that while yes they have income that loyalty that you mentioned is a problem for advertisers. They already know what they like and advertising just doesn't work as well for them. If a 60 year old has been buying Coke for 40 years how likely is it that yet another ad is going to get them to switch to Pepsi? Not very likely. This is why all media is chasing the younger demos whose buying habits aren't as established yet. Never forget that commercial radio is about making money, not providing a public service. As another board operator likes to say: Follow The Money. This is of course true. But you might get more overall pie by having a small pie that you totally dominate, vs. getting a small slice of a large pie. A rimshot or AM is probably not going to ever get a large slice of a large pie.
|
|
|
|
Post by David on Oct 6, 2016 13:21:39 GMT -6
The problem with older demos is that while yes they have income that loyalty that you mentioned is a problem for advertisers. They already know what they like and advertising just doesn't work as well for them. If a 60 year old has been buying Coke for 40 years how likely is it that yet another ad is going to get them to switch to Pepsi? Not very likely. This is why all media is chasing the younger demos whose buying habits aren't as established yet. Never forget that commercial radio is about making money, not providing a public service. As another board operator likes to say: Follow The Money. This is of course true. But you might get more overall pie by having a small pie that you totally dominate, vs. getting a small slice of a large pie. A rimshot or AM is probably not going to ever get a large slice of a large pie.
Exactly! In the case of KEZW in Denver, they alienated their previous listening audience without attracting a new one. The same is true to a lesser extent for KDYL 1060 AM since Ralph Carlson sold it to CRI. All of their programming is now in Chinese, and how many people in the Salt Lake/Ogden/Provo area can there be that are fluent in Chinese? I see the station as a huge waste of a 10 KW signal now, and anyone scanning the AM band probably skips right over KDYL. At least when Danny Kramer and Mark Van Wagoner were "live and local", KDYL had a loyal audience and a core of steady advertisers. In fact, if you visit Danny's Retro Media All Stars page, most of his advertisers are holdovers from the Real Oldies format at KDYL.
As far as KLO is concerned, the station's advertising seems to be part of a package deal with 103.1, although that may change with "The Wave" format on KSQN. A couple days ago I was listening to 103.1 and heard the same inane commercial for Shamrock Plumbing that I've heard so many times on KLO. Therefore, if Capitol is selling ad time on KLO as a package deal with 103.1, advertisers aren't going to lose much revenue if KLO switches formats because of KLO's bottom of the barrel ratings. In fact, they might even gain a few listeners by dumping talk. |
|
