My 99.5 to get some personality | Talking Utah Radio

CAwasinNJ
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Posts: 4,598
Usual Listening Area: Central Davis County

My 99.5 to get some personality Dec 24, 2014 21:20:29 GMT -6

Post by CAwasinNJ on Dec 24, 2014 21:20:29 GMT -6

All Access is reporting that KJMY My 99.5 will be getting a morning show.

www.allaccess.com/net-news/archive/story/136729/kjmy-to-launch-a-morning-show-in-salt-lake-city

I'm not sure what demos they're looking at to get a "top 5" station, but it's not the publicly available 6+ Nielsen ratings. Regardless, they are doing well. What do you think this means for the future of My 99.5 and iHeart in general?

Last Edit: Dec 24, 2014 21:20:57 GMT -6 by CAwasinNJ

Timmy
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Have fun storming the castle!

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Usual Listening Area: Utah County, American Fork
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My 99.5 to get some personality Dec 26, 2014 10:42:13 GMT -6

Post by Timmy on Dec 26, 2014 10:42:13 GMT -6

Hmm... I'm not sure this is the best move for My. They've really established themselves as the 'non-personality jukebox with back-selling' station and they're doing well in the Hot AC format. Not to mention one of the first, or maybe the first, in the US that does that. Adding personalities would really discredit that for them, I feel. Why mess with something that works?

-Timmy
America's Country!

CAwasinNJ
Administrator

Posts: 4,598
Usual Listening Area: Central Davis County

My 99.5 to get some personality Dec 28, 2014 2:48:20 GMT -6

Post by CAwasinNJ on Dec 28, 2014 2:48:20 GMT -6

Maybe because Now 97.9 is beating them by about 2 ratings points?

Tampering with the brand is risky, but everything points to listeners wanting talk in morning drive. Studies show that even when listener surveys SAY that they want less talk and more music, when you actually give them that they turn to other stations. And of course morning drive is the gateway to the entire day.

I'm not sure I would have made this move, but I think I see where iHeart is coming from.