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Post by CAwasinNJ on Oct 30, 2014 7:07:04 GMT -6
KSL AM/FM had some explosive growth this month. They finished first by a wide margin in the 6+ ratings. None of the other talk stations showed much change so I'd take a wild guess this is a sports bump. Can anyone think of any other reasons?
KSOP-FM had a big jump. We'll have to see next month whether that's an anomaly.
The only Cumulus property doing well right now is K-Bull. Alt 94.9 is the worst of the bunch. Memo to Cumulus: your attempts at Alternative in this market aren't working. Try something else.
Sunny has leveled off. Combining KLO(AM) with Sunny still gets you more than the simulcast was getting, so I still think it was a good move splitting the two. Neither is actually doing well right now, but it's better than it was. I'd suggest going All-Christmas to get noticed.
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Post by seattlefollower on Oct 30, 2014 11:01:11 GMT -6
While this is just a 6+ ranker, I would suspect that being "the home of the Cougs" is again helping KXL. The cume is up a little but not drastically. There was probably a panelist change as there are a few other adjustments as well. I figure the other thing is interest in local elections, even though some try to argue Utah has no competitive races. KSL and KUER both have been up in Sept and Oct surveys.
On a related note, isn't KALL-AM owned by Broadway now? Why aren't they listed on the ranker? It'd be interesting to see if "the home of the Utes" also saw a fall spike. Last time I was in town though [this time last year], 700 was virtually inaudible.
For KSOP, my question is, were they doing any big contesting at the time which would move the needle? KXRK has been giving away $1000 a day on air, or so they say, and all you have to do is call at the right time.
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Post by CAwasinNJ on Oct 30, 2014 21:05:22 GMT -6
I know you meant KSL in the first line, but I think the Freudian slip is funny.  I thought about whether the elections might be a contributing factor but dismissed it because the other talk stations didn't have any significant change. On reflection, KSL is much more local than the other stations so that might have been a mistake. As far as I know, KALL is still owned by the company that owns Real Salt Lake. Broadway did buy KOVO, which was simulcasting KZNS last I heard. KALL wouldn't be listed if they didn't pay the subscription fee or they were so low rated that they just didn't show. I tend to doubt they were too low in the ratings especially given the uptick in Sept and the time of year, but who knows. |
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Post by seattlefollower on Nov 3, 2014 15:56:34 GMT -6
Whoops! That was a good slip up. I forgot to add that October 2014 panel should have included LDS Fall General Conference. A few years back, when PPM first hit Salt Lake City, over half of the in-tab panelists at the time were tuned to one of KSL's frequencies to listen to the sessions. That might be a two-day anomaly but would boost the station's share overall.
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Post by CAwasinNJ on Nov 3, 2014 23:12:53 GMT -6
That's true, but looking at April & October ratings over the past several years there isn't any consistent evidence to support the Conference theory. There have been a few spikes in KSL's ratings, but nothing significant more often than not. I'm sure it helps, but there's got to be more going on. The months where it made a difference might correlate to times where there was a high expectation of BYU sports doing well (especially football) but I'd have to do research to figure out if there's anything there. Too much work for me.  Breaking it down by daypart would also help, but I don't have those numbers. |
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Breaking it down by daypart would also help, but I don't have those numbers.