Extreme Over Billing on KNRS
Jul 25, 2014 8:56:05 GMT -6
Post by bonnevillemariner on Jul 25, 2014 8:56:05 GMT -6
About a year ago I started a thread that has since been locked. In that thread (titled "Why I'm Done With Traditional Radio...Again"), I complained about ad intrusion into actual content at KNRS. In particular, I noticed the addition of extra commercials that began eating into the actual content of a certain program.
Dxstuboy schooled me on something called over billing where the station tacks an extra commercial or two after the regular commercials, resulting in an abrupt transition back to the bird.
I'll pause for a moment to say that it's been more than a year since I've spent any real time listening to traditional radio. When I do listen, it's primarily to catch news and weather on KNRS during my morning commute. Sometimes I'll stick around until Glenn Beck's first break. I do this maybe once a week, and I always pay attention to the lead-in stop set because I've noticed it creeping again.
Beck's intro is 53 seconds long. It's a combination of music with lyrics and voice-over narration. In essence, the perfect opportunity to stuff in extra ads. At first the ads would cut into the first 15 seconds or so, then 30 seconds. The last several months it's even further and the part of the intro that remains seems to have been sped up (so as to preserve more of it and mask the creep, I guess).
This morning the extra ads cut at least one minute into Beck's show. So no intro at all, and by the time we join Beck he's deep into a monologue. The opening monologue of any show is like the first paragraph of a newspaper article or the cold open to a TV show. It's supposed to hook the listener and keep them tuned in. Interesting that KNRS seems to be sacrificing content-- specifically the red-meat, out-of-the-gate content that is supposed to keep me tuned into the station-- in order to stuff more commercials down my throat.
This. THIS is why I no longer listen to radio.
Dxstuboy schooled me on something called over billing where the station tacks an extra commercial or two after the regular commercials, resulting in an abrupt transition back to the bird.
I'll pause for a moment to say that it's been more than a year since I've spent any real time listening to traditional radio. When I do listen, it's primarily to catch news and weather on KNRS during my morning commute. Sometimes I'll stick around until Glenn Beck's first break. I do this maybe once a week, and I always pay attention to the lead-in stop set because I've noticed it creeping again.
Beck's intro is 53 seconds long. It's a combination of music with lyrics and voice-over narration. In essence, the perfect opportunity to stuff in extra ads. At first the ads would cut into the first 15 seconds or so, then 30 seconds. The last several months it's even further and the part of the intro that remains seems to have been sped up (so as to preserve more of it and mask the creep, I guess).
This morning the extra ads cut at least one minute into Beck's show. So no intro at all, and by the time we join Beck he's deep into a monologue. The opening monologue of any show is like the first paragraph of a newspaper article or the cold open to a TV show. It's supposed to hook the listener and keep them tuned in. Interesting that KNRS seems to be sacrificing content-- specifically the red-meat, out-of-the-gate content that is supposed to keep me tuned into the station-- in order to stuff more commercials down my throat.
This. THIS is why I no longer listen to radio.
. Just one of the many little reasons I believe traditional radio's days are numbered. Emphasis is no longer on content.
