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Post by Timmy on Mar 21, 2014 11:04:46 GMT -6
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Post by CAwasinNJ on Mar 21, 2014 13:21:43 GMT -6
Sounds like it. The callsign change is live and the live reads during the Weber State BB game is saying "1430 KLO and 103.1"
We'll have to see in a bit to confirm, but it looks very likely.
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Post by CAwasinNJ on Mar 21, 2014 22:07:29 GMT -6
No flip yet. Now giving a non-legal ID, still calling 103.1 KLO-FM.
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Post by David on Mar 22, 2014 11:32:31 GMT -6
KLO-FM is going to try and compete with KSFI?! Two words: GOOD LUCK. Unless they throw in some older soft A/C hits with the current stuff, I can't see that 100.3 listeners are going to abandon the 800 pound gorilla that is KSFI. IMHO, playing some of the older songs would probably create enough of a market niche to attract an older demo.
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Post by CAwasinNJ on Mar 23, 2014 1:23:07 GMT -6
The article specifically says soft A/C, so I think Lance agrees with you as do I. KOSY tried to go A/C up against FM100(.3) for 15 years and failed. Also, Capital's Now 97.9 is too close to what KSFI is doing to make sense going there. A soft A/C format is an interesting play. If it's what it sounds like there are going to be demos issues since soft A/C attracted older demos. On the other hand, KLO's demos are almost certainly higher as well. We'll see what happens, but it almost couldn't be any worse than what they're doing now.
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Post by Timmy on Mar 23, 2014 9:55:43 GMT -6
But like anything, 103.1 is a rimshot.. I can't see much of any money thrown at it. I presume the Soft AC idea is valid and likely, but it will probably be automated and very cheap to operate. I assume flanking BZN is in the strategy. But cheap, automated soft ac wouldn't touch KSFI. Weak/spotty signal aside, I would prefer the official Jack-FM format be returned. That's at least fun to listen to and would compete nicely with Rewind. The Jack Cogan imaging itself is a lot of fun, as long as it is kept fresh and localized.
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Post by CAwasinNJ on Mar 24, 2014 2:56:28 GMT -6
I've never had a huge amount of trouble with the rimshots, though you're right they are at a disadvantage. The Eagle does pretty well, especially considering there are full market signals that run a similar format.
I think running stations on the cheap is the wrong way to go most of the time. There's no advantage to a jukebox vs. satellite or MP3 players or Pandora or whatever. That kind of thinking is going to get station owners in trouble in the long run.
P.S. The Jack voice artist is Howard Cogan. I have the demo reel if anyone really wants it.
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Post by Timmy on Mar 24, 2014 8:32:00 GMT -6
Thanks for the correction, CA.. I knew it was something Cogan. I'd be into that reel. timmywa at gmail dot com
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Post by CAwasinNJ on Mar 24, 2014 22:42:55 GMT -6
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Post by amanuensis on Mar 25, 2014 7:37:17 GMT -6
Long time poster on the other board for Utah radio, but just a lurker here until this thread motivated me to join.
I've thought for a long time that Utah's radio groups were leaving money on the table by not having a Light Rock station. I often put my headphones on at work and listen to a station in Louisville, Kentucky.
FM 100 used to be somewhat of a light rock station but has now moved firmly into AC, and even Hot AC during certain hours of the day.
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dspete
Silver Level Member
Listening to 102.5 KBBL with Troy McClure
Posts: 296
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Post by dspete on Mar 25, 2014 18:47:07 GMT -6
The problem with Jack Fm is that this format is dropping like fly's sprayed with Raid across the states and with Utah's Jack 85% was classic rock so basically the Arrow's format. But I did see this on one of the radio publications and this one intrigues me www.getsmashhits.com basically JACK but the demo seems like a MUCH wider playlists.
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Post by CAwasinNJ on Mar 25, 2014 21:24:50 GMT -6
KOSY was a lite AC many years ago. Then they waffled back and forth between being lite AC and a mainstream AC for a while before giving up on the lite AC completely. I think you have to follow the money here. Lite AC is an older demo. Older demos don't bill as high as younger demos. That's why standards stations went away and why oldies stations are giving way to classic hits. Even the True Oldies Channel which was formed on the premise of being able to run a 50's/early 60's oldies format on the cheap so stations could still make money has given up. Fortunately for Capital there's less to lose here since the net gain of 103.1+1430 is about the same as 1430 solo, but I have to wonder what the billing is going to look like. And they have to promote the new station when it launches. Hopefully that's a given, but that seems a bit lacking for a lot of stations. Jack deserves its own thread, so check that out also at talkingutahradio.proboards.com/thread/1275/jack-fm-implementation
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Post by amanuensis on Mar 26, 2014 8:04:48 GMT -6
KOSY was a lite AC many years ago. Then they waffled back and forth between being lite AC and a mainstream AC for a while before giving up on the lite AC completely. I think you have to follow the money here. Lite AC is an older demo.
I remember that when KOSY first launched, it billed itself as the "Softest Place on the Dial" and as a place that was completely safe for family listening. I am not sure how either of those marketing efforts were expected to appeal to the male demographic. So they were in essence writing off half of the listening audience right there.
I agree that you are not going to get too many 20-somethings interested in a station playing Barry Manilow or Kenny Rogers. And I don't want to listen to them 24/7. But at work I do not want Blue Oyster Cult.
Billing -- well, yes. But all of a smallish pie might very well be more pie than a small slice of a large pie that you constantly have to spend (on DJs and promotions) to keep.
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Post by CAwasinNJ on Mar 26, 2014 8:06:26 GMT -6
The future of 103.1 has gotten a lot cloudier. The callsign change has apparently been rescinded. The 103.1 main is again showing as KLO-FM, though the boosters are still registering as KSQNx effective March 20. The callsign database is showing KSQN as unavailable, though no longer showing it owned by KLO Broadcasting. (That's a common problem with that DB so I wouldn't put a lot of stake in it.)
What the heck is going on?
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Post by CAwasinNJ on Mar 26, 2014 8:09:54 GMT -6
Most stations appeal to either men or women but not both. That's not an issue. Having a better station than FM100 for workplace listening is an excellent point though. Being a rimshot in an RF noisy environment could be tricky though.
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