Post by bonnevillemariner on Apr 8, 2013 8:34:06 GMT -7
So I'm driving into work today and don't feel like plugging my iPod into my aux port. I turn on the radio, KNRS FM, to catch a little Glenn Beck. It's been a while since I listened to Beck (or anybody else for that matter) via traditional radio.
I sit thru the top of the hour news...fine. Good stuff. Traffic good, weather good, embedded ads bearable. Then several minutes of ads. Ah, the same old stuff-- cheesy plumbing spots, divorce law attorneys, sweet jack. I didn't miss those commercials.
But here's the kicker: at 7:06 or so, when the intro music to Glenn Beck should be starting, I'm still hearing ad spots. Ad ends about 3/4 of the way into the intro and the show abruptly starts. And that's not all. The last segment prior to bottom of the hour news was cut off too. No idea how long, but the segment came on mid-conversation. Several more times throughout the show we catch Beck mid-sentence coming back from a break.
Seems like every time I give traditional radio another whirl, I realize yet again that it is no longer a viable source of entertainment for me. Two critical things were quite obvious to me:
1. Ads above programming, which is upside down. I'll take some ads with my talk show, please, not a full course of ads with a little talk show as a garnish.
2. Nobody's listening at the station. Whether or not this is true, seems to me they just click play and walk away for the day.
Traditional radio sure isn't trying very hard to keep me tuned in. Back to my podcasts. Maybe I'll check in again with KNRS next month. Maybe not.