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Post by moundofsound on Nov 26, 2012 11:33:39 GMT -6
Well, well, well....the peppermint thickens! It now seems B-98.7 is now dashing through the format in a one horse playlist of holiday music. Interesting....CA....do you remember 3 Farnsworth signals making the switch this early...other than if there was a format change coming? I can't recall this being the case in the last few years... Maybe it's the trend. There were 2 fulltime holiday station in southern Utah when I was there for the Thanksgiving weekend. We also know about KQMB. Anything in Cache Valley....like KLGN?
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Post by friendlee on Nov 26, 2012 15:11:26 GMT -6
KLGN flipped a while back.....didn't catch the date but it's in full on holiday mode.
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Post by CAwasinNJ on Nov 27, 2012 0:18:31 GMT -6
Honestly I haven't paid attention to dates over the years, though reading through the old posts would probably do it.
I noticed B 98.7's switch today too. They actually flipped Thanksgiving night. They're billing it as 987 hours of Christmas, which I think puts it through Jan 2. That would be different from the norm. Usually the leftovers aren't even in the fridge yet before the regular formats return.
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Post by friendlee on Nov 27, 2012 9:37:20 GMT -6
Call me boring but I liked it "in the olden days" when we would play one holiday selection an hour the first week of December, two the second, three the third and four the fourth until the noon on the 24th when we'd go all out through midnight on the 25th..... An improvement would have been to continue maybe 2 an hour on the 26th and 27th and one an hour on the 28th and 29th, maybe even one every other hour on the 30th and 31st instead of cutting it all off at midnight on the 26th.
I'm no Scrooge but 987 hours of holiday cheer wears real thin real fast. Flipping on November first tells me that management has given up.....or maybe I am a Scrooge!
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cvrg
Member
Posts: 16
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Post by cvrg on Nov 28, 2012 8:10:23 GMT -6
It's all about sales boys! KLGN flipped November 5th. We sell "Christmas Station Packages" that need to be a certain amount of spots/weeks. One year we went from "Monster Mash" at 11:57 on Halloween to "It's beginning to look a lot like Christmas at 12:00. As a Programmer, I think it's a bit too early!
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Post by CAwasinNJ on Nov 28, 2012 22:07:08 GMT -6
My personal opinion is that it's fine to go all-Christmas the day after, but hopefully there's a choice for those who want it. One person I know was just complaining today that he's burned out on Christmas music already and it isn't even December yet.
CVRG is right though. When in doubt, follow the money. It doesn't matter all that much what people want to listen to. If the advertisers are willing to buy, the stations will sell. If that means a 365 day a year Christmas format, so be it. I think there are pitfalls to that approach, but that's how the business works. The real customers are the advertisers, not the listeners.
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Post by David on Nov 29, 2012 9:30:54 GMT -6
Interestingly enough, Dial Global's adult standards format did NOT flip to all Christmas music the day after Thanksgiving as they have done for years now. They are only playing 4-5 holiday tunes per hour--about one song every quarter hour. It's different but I kind of like it--seems to ease the burnout factor on Xmas music. Heck, CA might even be able to tolerate listening to only 4-5 Christmas tunes an hour. KLGN has always been one of the first stations to flip to all holiday tunes since I moved to Utah 25 years ago. Personally, I think KLGN should have waited until November 6th (election day) to flip . . . would have made for an interesting contrast to all the political grandstanding that was going on that day.
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